The catwalk doesn’t only shape styling trends – clothes and make-up presented at fashion weeks have always influenced seasonal colour palettes and now, hair colour is having a moment at the shows too. In an age where live streaming and extreme colour changes are the norm, what trends will your clients be requesting from the runway?
The Trend: Art attack
Images: Palmer Harding, Affinage, Fudge Professional
Play around with brights and neons, paint high contrast balayages and sculpt highly-stylised looks to create something that’s truly a work of art, reflecting the continuing individualism trend.
Stephanie Gamble, co-owner of Ashley Gamble, explains: “Clients are not only more open to trying something bold but they’re finding inspiring techniques on Instagram. Rather than being intimidated by these influences, it’s an opportunity for colourists to celebrate the artistry of their craft and create something unique.”
Goldwell UK guest artist Neil Barton agrees that it’s the perfect time to set your imagination free and look at colour as a paint box. “This year bold, bright colours are super on-trend and are a great way for clients to be experimental with their,” he says.
And it’s easier to translate these looks from the catwalk to the salon chair than you might expect. “A smudged root technique, blurring where the roots end and colour begins, can be used or subtle shades,” says Stephanie. “Similarly, colour blocking allows you to achieve results from bold to subtle. I love the oil-slick effect, which works well with both rainbow pastels and more natural hair colours for everyday looks.”
It’s even possible to create an artwork-inspired look using just one colour, as Mark Leeson, Revlon Professional’s new global artistic ambassador, has in the Revlon Professional Redvolution collection. Different tones of red were applied over the top, sides and fringe, graphic look that uses shading to frame the face. “Clients who go red usually have a flair for making a statement,” says Mark. “Using contrasting reds and coppers in geometric shapes to define the cut is good way to create impact!”
The Trend: Golden sands
Images: Mark Fast, Alexa Chung for L’Oréal Professionnels, Amber Slate from Well Professionals
Summer always conjures up images of sun-streaked hair that’s been gently tousled by a tropical breeze, but most clients don’t have time to sit on the beach waiting for it to happen naturally – they want these looks in an afternoon. “I’m seeing more guests moving away from harsh ashy tones and towards a warmer palette – think champagne, golden and copper tones,” explains Lloyd Court, colour director at Skyler London. “If a guest is looking for a transformation like this, my suggestion would be to add warmth slowly.”
This kind of blonde is all about looking healthy, bringing a brightness to both the hair and skin. “Rich and warm without being too heavy in tone, this look is perfect for fairer complexions flirting with the idea of copper, or mousey brunettes wanting to liven up their colour,” says Jason Hogan, advocate colourist at Josh Wood Colour. Krysia Eddery, owner of Perfectly Posh Hair Design, agrees that this trend enhances the hair rather than completely changing it. “Soft face-framing hues made up of golden flecks and caramel tones is a popular option,” she explains.
And clients with darker hair can also be encouraged to embrace this trend. “Brunettes are getting in on the action by having more tones put through the hair instead of the traditional all-over colours,” says Balmain artisan Simon Tuckwell. “Darker brunettes want rich and glossy hair with amber, gold and caramel tones. Root Beer hair is my biggest trend forecast for brunettes.”
The trend: Rainbow sherbet
Images: Longshaw Ward at On/Off, Schwarzkopf Igora, hair at Marc Jacobs by Guido Palau and Josh Wood for Redken
Pantone’s colour of the year has been announced as the optimistic Living Coral. This juicy, warm shade joins a spectrum of pinks, along with minty blues and pistachio greens, and makes it clear that saccharine shades are here to stay in 2019. “Living Coral has all the effervescence of brighter pinks from previous seasons, but is far softer and warmer,” says Sarah Black, colour expert at Linton and Mac. “The beauty of this shade is that the level of warmth and yellow gold undertones can be amped up or played down.”
Meanwhile, cooler shades are still just as sweet. “Sherbet hair is powdery yet vibrant, reminiscent of the sherbet sweets of childhood and manages to be both subtle and attention-grabbing,” says Sarah. “Unless hair is very white to begin with, this light hue requires a pre-bleach to take on that pale but punchy finish that sets it apart from its fairy tale pastel predecessors.”
And there are numerous ways clients can adopt this palette, says Jason Hogan. “Rosé shades can give either a rebellious or subdued look depending on the intensity. Ribbons of this colour in the hair is a wonderful way to incorporate the trend without committing to an all-over fashion colour.”
Suzie McGill and Dylan Brittain, Schwarzkopf Professional UK ambassadors and international artistic directors at Rainbow Room International, agree that these colours are highly versatile. “There are no boundaries – this hair trend can be made low maintenance for clients and I also like to create a smoky effect, having the colour stronger at the roots and faded out towards the ends.”