Technology is catching up with client demand – say hello to playful shades for ALL hair bases. We take a look at some of the standout products making the dream a reality…
Hair by: KMS and RUSK
The demand for rainbow shades, vivid hues and pastel tones is still going strong. However, it’s meant darker-haired clients wanting to try unicorn tones facing disappointment unless they’re happy to hit the bleach.
“Many darker-haired clients are keen to try the temporary colour trend, but don’t know they need to pre-lighten their hair first. Most are unaware of the process,” admits Gill Berry, JOICO European Colour Design team member. “It’s definitely put them off as most are afraid of pre-lightening or bleach.”
“If pre-lightening wasn’t required then I’m certain more would try temporary colour. It would reduce the fear of pre-lightening and reduce the cost of the service for them,” he adds.
When we asked colourists if they think their darker-haired clients would try the temporary colour trend or more fashion shades if pre-lightening wasn’t required, the answer was an emphatic ‘yes’. This got us thinking: what if salons and colourists could offer these kind of colours on ALL hair bases, not just the pre-lightened or naturally fair?
We aren’t the only ones to think this – a plethora of colour houses are now launching temporary colours that work on ALL hair bases. While most of these new products still can’t offer permanent or even semi-permanent shades, it does offer an option previously unheard of for darker-haired clients, and taps into a whole new markets for salons.
“Temporary colours allow these clients to really accessorise their hair whether it’s for a night out, festival or to just try a new look,” says Joe Hemmings, owner of Bloggs Salons in Bristol. He points to L’Oréal Professionnel’s new #COLORFULHAIR Flash Pro Hair Make-up as a quick and easy route. “It also allows more creativity on the shop floor and it’s a great talking point with clients.”
Committing to permanent rose streaks or dip-dyed blue can be too much for some clients, so these temporary make-up options and sprays are ideal to tempt clients into trying a trend that isn’t going to go away any time soon.
Chris Williams, international colour director at Rush, has also been playing with the new Flash Pro Hair Make-up . “The range includes fab glittery shades that are lovely on both dark or light bases,” says Chris. “I think client’s love these temporary shades as there’s no commitment and they can chop and change whenever they wish. After all it’s for a night or a weekend, you’re not marrying it.
“At Rush we combine them with a styling service so you can have your hair braided and then hand painted for a night out or a festival,” adds Chris.
Jaye Macdonald, co-director & colour specialist at Glasgow’s Linton & Mac, actually thinks vivid shades are more desirable when they are temporary. “Spray-on shades are fun for the weekend – they are like make-up for your hair,” she says.
Jenny Pelter, technical director at Westrow, also thinks the demand is there for these temporary colours as “they allow clients to change their hair colour temporarily, without affecting the condition of the hair”.
She adds: “You also aren’t left with an uneven colour as they start to wash-out and fade, which has been the case in the past.”
Another factor that will appeal to clients is the cost. “With spray-on colour there isn’t a massive bill at the end of the service,” explains Jenny, giving you the opportunity to add more appointments into shorter time frames.
Hair by: Schwarzkopf Professional and L’Oréal Professionnel
Schwarzkopf Professional has just launched Bold Color Washes for in-salon use only. They have highly pigmented formulas that can deposit intense and vibrant colours for bold, semi-permanent results on light brown to pre-lightened hair bases, and with regular use, the colour can ‘build-up’ on the hair surface, providing the boldest colour results.
As Tracy Hayes, global head of technical training at Fudge Professional, notes: “there are already many permanent hair colourants on the market that will achieve strong red/copper/violet tones on darker bases without bleaching, but not yet for other shades, particularly pastels”. She adds: “I’m certain it’s the dream of all manufacturers to come up with permanent ‘fantasy colours’ without bleaching… who knows what technology the future will bring.” Who knows, Tracy, who knows…
These are the products to suggest to your darker-haired clients keen to try the temporary colour trend:
L’Oréal Professionnel Flash Pro Hair Make-Up
Change up your client’s look for every occasion with L’Oréal Professionnel’s new fun-filled palette, #COLORFULHAIR Flash Pro Hair Make-Up, including two holographic shades. For in-salon use only, #COLORFULHAIR Flash coats the hair in pigmented colour that washes out in just one shampoo and is visible on all hair bases.
Meet the first on/off spray-on colour by KMS: STYLECOLOR. Available in nine style tones, including fashionable matt metallic shades, STYLECOLOR washes out after one shampoo, but is still waterproof and pillow-friendly.
Schwarzkopf Professional BOLD COLOR WASH
The latest from Schwarzkopf Professional is Bold Color Washes. Available in four shades, these washes deliver bold, vibrant colour with minimal effort and long-lasting results. Thanks to the semi-permanent performance in a sulphate-free shampoo base, the highly pigmented formulas provide one-step colouration fast.
Rusk Colour Mousse
Introduced last year, but impressive for its ability to style and colour the hair in one go, the RUSK Colour Mousse adds body, hold and volume – and colour! It’s perfect for clients that want to try the more fashionable shades, but don’t want to change their colour permanently. It’s also great for clients with darker hair as the colour shows up brilliantly no matter which of the four shades your clients choose.