We may be on the cusp of 2020, but the nineties beauty revival is going nowhere fast. The latest hair trend to re-emerge? Bold bleach paired with a centre part and a rave-tastic palette…
There’s no doubt about it, the Spice Girls had a huge influence on the must-have fashion and beauty looks of the late 1990s. And some thirty years and several reunion tours later, Baby’s bunches, Posh’s bob and Scary’s space-bun ‘horns’ have all become nostalgia-tinged reference points for today’s trend-driven crowd. But in recent months, one final Spice-inspired look has come to the fore, and this time it’s rooted in colour.
She may have been Ginger by name, but Geri’s hair trademark throughout the girl-group’s stratospheric rise was her bold-as-brass bleached bangs. Now, her distinctive look has been reinvented for the Insta generation with the addition of a radioactive edge. For Gen-Z, it’s all about the face-framing brights.
As well as acknowledging its retro origins, Joel believes the trend’s resurgence is a natural result of the balayage boom. “If you look at how big balayage has become, the one thing that stands out is the mantra: ‘It’s all about the money piece’,” he explains. “It’s no different with alternative colours; it’s all about being bold and making a statement. Yes, it’s straight from the 90s, but the modern twist means the colours are more refined and – importantly – picture ready.”
It may be simple enough to recreate in the salon, but the real question when it comes to colour crazes is longevity. When the buzz fades, how can we keep the bold bleached bangs brigade coming back?
“This is something that I feel will never go out of fashion, says Carl. “Instead, it will be a starting point for people wanting to experiment, and for us at our salon, those wanting to get ‘The Bleach Look’.”