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Guy Tang’s #mydentity lands in the UK

Discover the first influencer brand created by the biggest social media superstar in the professional hair industry, #mydentity by Guy Tang

Scroll through Guy Tang’s Instagram feed and you wouldn’t think he’d ever suffered from an identity crisis. With 2.2 million Instagram followers, to say he is a social media sensation is an understatement. But growing up it was a different story. He didn’t know who he was, what he wanted to do in life, or what his purpose was. Then he found hair and he found his direction.

From this grew #mydentity. “I created #mydentity because I wanted to customise colours that we all dream of – hues that are missing from today’s hair colour,” explains Guy. “I wanted to create a range that brings back the fun and excitement in our industry.”

However, most of all, he wanted to create a community that empowers the #hairbestie family, and enables all colourists and stylists to find their #mydentity, “because when you know who you are, you have the courage to do anything you dream”, he adds.

With the support of millions of #hairbesties around the world, you can now create the most demanding hair shades of the season with Guy Tang’s #mydentity.

It’s the first influencer brand created by the biggest social media superstar in the professional hair industry – and it’s finally arrived on UK shores!

FORMULATED BY GUY TANG, #MYDENTIT Y FEATURES:

  • Advanced Vibrariche Technology to enrich the vibrancy and intensity of colour and provide double the shine
  • An exclusive keratin and argan seed oil blend to improve the overall integrity of the hair, while providing maximum colour retention
  • Pre-blended, signature shades to create the hottest colours of 2018
  • Breakthrough Mirustyle X-HP, which delivers heat protection up to 230˚C, reducing thermal styling damage
  • Direct dye, demi-permanent, permanent colours, as well as a cream and powder lightener
  • A variety of ranges including Pre-Blended and X-Press Toners