The kit list – March 2019: Imagine Colour. Now Elumenate it.

This month, our kit list pick will bring brilliance and shine to every colour. Enter a completely new universe of incredible colours and reflections with ELUMENATION from Goldwell

Are you a colourist looking to create the most vivid reds, the deepest blues, the freshest greens and the fieriest oranges? It’s time to let your colours glow, with reflections of brilliant light, thanks to ELUMENATION – the art of adding extraordinary brilliance and shine to every colour.

Unleash your creative potential with the ultimate tool which will change the way colour is seen forever. After two decades of research and development into high performance direct dyes by Goldwell, the incredibly versatile ELUMENATION gives colourists endless opportunities to work with colour on their own terms.

Elumen – The Purest Elumenation

An oxidant-free colour for intense and brilliant results with exceptional shine and incredible durability for super healthy-looking hair.

Topchic and Colorance @ELUMENATED Shades – The most convenient Elumenation

Ready to use formulas that are oxidative, with an outer layer of Elumen reflections. A wide range of options, from grey coverage to fashion colours to suit each client’s needs.

With new Topchic and Colorance @ELUMENATED METALLIC shades, it’s just got even easier to create on-trend colours which are customisable for each client. From Shimmering Cool Bronze with a velvety shine, to subtle Cool Copper with a rose glow and Steel Violet with a frosted shine, each of the shades provides depth and coverage with multi-shine reflections, thanks to Goldwell’s unique @ELUMENATED technology.

@Pure Pigments – The most customisable Elumenation

Using revolutionary HD3 Dye technology, to provide 63% more shine on average, compared to regular colour*, while boosting the colour intensity of the formula by up to three times. **

Get Creative with Cool Violet

As the newest shade in the @Pure Pigments range, Cool Violet gives you the option to create vivid tones and counteract warmth at the same time. It’s easy to reinvent any shade by adding a smokey hue with a greyish undertone.

Lets make 2019 the most colourful year ever. If you want to live your life in colour with new @ELUMENATED METALLIC shades from Goldwell, visit goldwell.co.uk.

*Based on shine measurement TC6N in combination with @PP yellow, orange, red and violet compared to TC 6N at max. Recommended usage amount

**Based on Chroma measurements TC +@PP (yellow, red, orange, violet) versus TC + standard mix shades at max. Recommended usage amount