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It’s all about that base with ASP Kitoko

Start every colour journey with a shampoo that paves the way for your work to follow…

While developing the new ASP Kitoko Botanical Colour collection, the clever bods at ASP – Affinage Salon Professional knew that they needed something else. Something with an edge, to give this semi-permanent colour range the best base to adhere to.

The Kitoko Botanical Primer Shampoo is the ideal concoction for pre-colour cleansing to allow optimum colour penetration. With a pH level of 7.1, this slightly alkaline shampoo helps to remove impurities from the hair and gently open the cuticle to allow maximum penetration of colour . The result? Richer, longer-lasting results with an incredible finish to the hair.

The formula is also sulphate-free and paraben-free, using a carefully mixed botanical-heavy formula for effective cleansing which is never harsh or stripping. Try it and see the results for yourself!

Discover the ASP Kitoko Primer Shampoo here