Neon wigs are the future at Jeremy Scott

Ride the rainbow runway of intergalactic colours at Jeremy Scott

Sci-fi classic The Fifth Element was the inspiration behind the space age wigs seen on the catwalk at the Jeremy Scott AW18 show during New York Fashion Week. Eugene Souleiman, ghd fashion week ambassador, created wigs in cartoonish shades to complement the futuristic prints and glossy PVC created by the pop culture-obsessed designer and worn by models including Jourdan Dunn, Gigi Hadid and Stella Maxwell.

With a high shine finish and unnatural shades, the result was out of this world. “The aim is to get the hair to look as glossy as possible, almost fake looking,” says Eugene. “There’s a strong synthetic feeling running through Jeremy’s collection and we are taking that and very much running with it.”

The spectrum of shades on show ranged from slime green to tangerine, powder pink to turquoise. “The colour spectrum is normally associated with loose, undone styles, but this look is sharp, geometric and almost space age,” Eugene explains. Although the colours varied, shapes were very much uniform – blunt bobs with micro fringes that showed off the 3D eye makeup. “It is in some ways a homage to Vidal Sassoon and his cuts,” says Eugene. “He left us with his legacy. When perfection becomes more than perfection it becomes unreal.”

Recreate the look:

Step one: Apply heat protector and blow dry a neon wig with the ghd  Air Hairdryer for a smooth, polished finish.

Step two: Straighten the wig with the ghd Gold Professional Styler to ensure the wig is poker straight and glossy.

Step three: Wrap the model’s hair around her head, apply a wig cap and then the wig itself.

Step four: Run the ghd styler over the wig again to iron out any kinks and flyaways.

Step five: Cut a microfringe and blunt bob into the wig, for a graphic shape.

Step six: Lightly spritz hairdpray into the roots for a slight lift and hold.


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