Will Pantone’s colour of the year choice thrill colourists?

Pantone has revealed Very Peri as its colour for 2022. We ask colourists what they think its impact will be with clients

We’ve had coral, we’ve had blue, we’ve had a combo of steely grey and sunny yellow… now it’s time for Very Peri as the colour of the year for 2022! The Pantone choice reflects what is taking place in global culture. According to Pantone, Very Peri encompasses “the qualities of the blues, yet at the same time possessing a violet-red undertone” while also displaying “a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

So, how does this trending hue translate to hair? We asked some colour experts, including our PAINTERS, to share how they see Very Peri working its way into hair colour trends for 2022…

Jayson Gray AKA Karbon Kyd, Billy & Bo London

“Very Peri is a colour that brings pure Joy to me, and my array of clients! It’s a luscious tone, which easily Lends itself equally to flaxen blondes, as Well as adding a vintage quality to light dusty brunettes. This tone is very much part of my daily palette.”

Sarah Black, Adam Reed London

“This year, I won’t necessarily be looking at Pantone Colour of the Year in such a literal way. My prediction for 2022 is that people are looking to embrace change, confidence and creativity. ‘Very Peri’ goes hand in hand with that.

It’s presence is said to encourage personal inventiveness and creativity. And that’s exactly what we need. We are rebuilding our confidence, endlessly curious and craving joyfulness, after such an in intense period of isolation. I really feel people will be experimenting with the whole colour spectrum.

If we look at ‘Very Peri’ in a more literal sense, it’s the perfect choice of blue/violet. It has an element of warmth, which is back, bigger and better than ever! I’ll definitely be reaching for Violet and Rose Gold in Pulp Riot Hi Speed Toners to create my own ‘Very Peri’ moments!”

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Safy Burton, Safy B Salon

“The colour itself is a mix of emotional tones, each of which displays empathy to the world that surrounds us. The blue tones represents the sad and emotional feelings, whist the violet and red undertones represents a joyous attitude and courageous outlook.”

Cristina Fazzone, colourist and educator

“With vivid colours becoming more and more ‘wearable’ and clients becoming more daring, I see Very Peri becoming the perfect hue of colour in blonde toners for 2022. A gorgeous way to keep blondes natural with a touch of pastel, almost like the purple rinse of the modern day! It had to come back at some point.”

Elle Weston, Charlie Miller Stafford Street

“I can see this being very popular with clients who have just grown out their old colour and are embracing their natural greys or white. Add a little pop of colour in the form of some flashes or slices to create texture to their haircut and add a bit of fun.”

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