Promotion – Paul Mitchell Clean Beauty
John Paul Mitchell Systems – in all its product lines and initiatives – has made sustainability a priority of the business for more than 40 years. How many brands can say that?
Paul Mitchell Clean Beauty is changing the hair care game. Even when Paul Mitchell haircare first launched – bottles were printed in black and white because they couldn’t afford colour printing – founders John Paul DeJoria and Paul Mitchell were enquiring whether ingredients had been tested on animals, and what impact the formulas had on the environment. There’s never been a time when Paul Mitchell products haven’t had both hairdressers and the planet at heart.
The latest launch, Paul Mitchell Clean Beauty, is the perfect summary of the John Paul Mitchell Systems four-part sustainability pledge:
- Reduce virgin plastic
- Reduce carbon footprint
- Sustainable, ethical sourcing
- Minimise waste to landfill
INNOVATIVE PACKAGING
Plastic usage is a huge concern for salons and consumers, and Paul Mitchell Clean Beauty has taken enormous strides forward in this area.
Bottles of Clean Beauty products are made of an innovative material that is 90 per cent-derived from Brazilian sugarcane. Strong yet flexible, it does everything that you need it to – without the environmental damage.
FOR EVERY METRIC TONNE OF CLEAN BEAUTY PACKAGING THAT IS PRODUCED, THREE METRIC TONNES OF CO2 IS CAPTURED. THAT’S EQUIVALENT TO 7, 444 MILES DRIVEN BY AN AVERAGE PASSENGER VEHICLE!
TACKLING EMISSIONS
The effort to create new packaging also serves another purpose: growing the sugarcane used to create the bottles helps to capture CO2 and reduce greenhouse gases. Unlike traditional plastics, this bio-plastic eliminates more carbon than it emits, making it a carbon-negative solution.
Not only that, Clean Beauty’s packaging, ingredients and formulas are all manufactured using purely renewable energy sources, including solar and water power. That’s a lot of positivity in one bottle!
HOW PAUL MITCHELL CLEAN BEAUTY IS CLOSING THE CIRCLE
All the Clean Beauty packaging is 100 per cent recyclable, thanks to its natural origins – a claim few professional haircare brands can make.
Learn more about the four different Clean Beauty care ranges >>
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