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Paul Mitchell and The Diana Award join forces

Brand’s new campaign and range, Neon, helps tackle bullying

Did you know that 50 per cent of teens worry about bullies*, while 100 per cent of parents worry about their teens being bullied*?

In a bid to help tackle bullying, both in schools and in the workplace, Paul Mitchell’s latest launch, Neon, has teamed up with The Diana Award’s charity Stand Up To Bullying.

Established in 1999, The Diana Award is a charity legacy to Diana, Princess of Wales’ belief that young people have the power to change the world.

One of the Diana Award’s main projects is the Anti-Bullying Ambassadors Programme, which has trained more than 20,000 young people across the UK to lead on anti-bullying campaigns in their schools.

The Neon brand is supporting this programme by celebrating young people across the UK who have done exceptional anti-bullying work. To help the brand achieve this, it’s recruited a #NeonSquad to inspire other young people with their anti-bullying stories.

Because Paul Mitchell wants to help create a world where everyone can be themselves and shine!

To find out more, visit paul-mitchell.co.uk/neon

*Mintel USA