“OK people,” compere Tegan Robertson addressed the virtual audience as she she kicked-off the second annual #PulpRiotFest on 16 May; “are you ready to have some fun?”
Bright, bold and build around the needs of creative hairdressers, the five-hour live streamed event – produced in partnership with Creative HEAD – encapsulated the Pulp Riot ethos and showcased both cult favourite products and some new lines yet to reach the UK market.
Harriet Stokes opened colour proceedings from the West London set, demonstrating the rapid transformative power of the High Speed Toners range on a series of doll heads. Detailing some of her favourite mixes, she also used the two newest shades, Moonstone and Pale Pink to create a beautifully subtle shadow root and effortlessly cancelled out the brassy yellow hue that the mannequin’s hair had lifted to.
The exploration of all things new continued into the second session, during which Laura May Stevens and Sharell Halpine gave viewers a first glimpse of the yet to be released Liquid Demi colour line. Proving that Pulp Riot colour can be the perfect fit for all types of clients, the duo applied natural brunette shades of the cream-meets-gel non-drip formula to create dimensional foil-free looks, ideal for blending greys or transitioning away from a full scalp bleach.
After a short musical interlude from man of many talents, colourist and DJ Ben Aldridge, the action shifted to Rotherham, where Heather Mackenzie joined the stream live from her hair studio. Turning the brightness back up as the rain lashed down outside, Heather explained how best to use Pulp Riot’s lightener Blonde AF to get clean, cool results while keeping as much of the hair’s integrity as possible.
Back in the studio, Kara Thomson showed the audience how to give blondes a rhubarb blush twist by using clever combinations of rosy Interstellar semi-permanent shades, High Speed Toners and just a hint of grey.
The second half of the afternoon began with a creative colouring session led by Heffy Wheeler and Pedro Pimpão, who not only demonstrated the punchy hues of the Neon Electric range, but the pigment-erasing properties of Blank Canvas – Pulp Riot’s unique colour remover.
After creating an eye-catching holographic rainbow (Pedro) and a super-saturated pink and blue pinwheel look (Heffy), the pair undid their colour work in minutes after applying Blank Canvas, with the colour bleeds and block panels visibly returning to their blonde base as they presented the rest of their segment.
The final artist to take to the Pulp Riot Fest stage was none other than host Tegan, who took the chance to get a little experimental. Inspired by her nan’s colourful, 70s-style curtains, she created some custom mixes in burnt orange, ‘mouldy’ sage green and mustard yellow using semi-permanent shades, before switching to a second doll head and the Interstellar line.
Mixing with developer and clear, Tegan created a beautiful sugary peach and minty hue on the fly, demonstrating the toning and colouring versatility of even the deepest shades in the range.
Closing out the day with a change of pace and an uplifting injection of positive thinking, Hayley Jepson aka The Resilient Hairdresser led a session focused on maintaining ‘good vibes’. Surrounding yourself with the right people, taking time for self-care and avoiding burnout were all covered in a warm, informal and light-hearted 45 minutes of tips and mantras.
And with a final spin on the decks from Ben, the Pulp Riot Fest concluded for another year. Check out our Instagram (@creativeheadmag) for closer look at some of the vibrant transformations, and be sure to visit @pulpriot.uk and the individual artists’ pages for further inspiration and a breakdown of all their formulas from the day!