Redken never stops delivering bigger and better events to help stylists and colourists be ready for anything. From the Queen of Colour herself to the hottest grooming trends, we take a walk down memory lane and recall some of 2019’s top educational moments
Bronde, Blonde & Beyond Masterclass
Excitement rose to fever pitch as Redken's Queen of Colour, Tracey Cunningham, held her first ever Bronde, Blonde & Beyond masterclasses in London and Manchester. More than 140 salons turned out to see Tracey work her magic live on models, while sharing formulas used on her top celebrity clients. Spreading the Shades EQ love, Tracey demonstrated toning techniques and hot tips for that A-list edge.
"Such an amazing experience, getting the chance to learn from one of the world's best colourists. A massive career highlight." – Jack Baxter, Jack Baxter Hair
Train the Trainer
Back by popular demand! Global Artist Chris Moody has been educating for Redken for more than 20 years and has taken this best-selling course global. Being a great educator is not easy, but Chris brilliantly communicates how to become one – from breaking down information to be easily absorbed to how to create powerful closings to seal in information. Prep can't be underestimated – and Chris covered it all.
Ky Wilson x Redken
Former The It List It Guy award winner Ky Wilson has gone from strength to strength and was tapped to lead the first ever Barbers and Brews masterclass in the UK. Guests chillaxed with Redken beers and ping pong before the boys club got down to business. Ky's first masterclass was highly anticipated, covering the latest men's trends, cutting and styling techniques, how to create engaging content for social media and live demonstrations of skin fades, beard trimming and cutting.
Another brand new course for 2019 saw international Redken Artist Michelle Marshall teaching guests her incredible trending Pantone-hued looks. Inspired by the trend-forecasted colours from Pantone, Michelle broke down the colour theories for a hands-on session to keep you ahead of the game. She explained how to spot and interpret trending colours using the full Redken portfolio, with the swatches to prove it!
And speaking of education, get ready to meet the Elite, the colourists who put themselves through the intense Redken Certified Haircolorist Programme (RCH) – it’s tough, it’s challenging, but it elevates you and your skills to a whole new level. These RCH4Lifers show how it changed their colour business for the better…
Josh Wood Colour
Climbing the ranks at one of the country's hottest colour specialists
"I first saw RCH mentioned on Redken's Instagram ages ago. I wanted to become a Redken specialist so that there wouldn't be anything that surprised me in the salon. I wanted to take away as much as I could – I asked so many questions and discussed every single problem with the amazing teachers. The biggest challenge was to understand the Redken mantra and change my old ways of thinking and working. The truth is everyone is stuck in their comfort zone and RCH teaches you how to overcome that!
"It's made my colour expertise much more technical and complex. It also taught me that there's never only one way of doing something – the beauty of this job is the variety of possibilities."
"RCH gave me confidence and that gave me better results in my salon work. It's like a snowball effect – it gets bigger and better, faster."
Kai & I
Business is booming thanks to her climb in colour confidence
"I wanted to take on RCH so I was confident in every colour choice I made and to be at the top of my game. It was challenging balancing my business, making time to study and ensuring I was keeping up-to-date with the programme as there's so much content. I took everything I learnt into the salon and practised so I kept it fresh in my head.
"The course took my colour knowledge to a new level, knowing that what I put on the hair will turn out exactly how I want it to. I'm so confident in colour, and my clients love to boast to their friends that they go to a colour expert!"
"My business has thrived since I did this course – my clients are confident that I know what I am doing and my colour results are amazing."
Taking on the US armed with his brush and bowl
"Redken is the top brand used in the US and this was important as I was moving to Chicago. I wanted to be a colour specialist in the international colour house, to know a colour line inside-out and to be confident I had all the education to handle any colour situation on the salon floor. I switched from another colour brand and that presented a new challenge – learning the different undertone system and liquid demi permanent colours.
"I'm now in a community with other RCH stylists with whom I bounce ideas around. Redken really is a community that supports one another. That's important in an industry that changes at such a fast pace."
"RCH equipped me with the technical knowledge to deal with any colour situation, filling any gaps in education I had."
Happier in the salon and hungry for more
"I've worked in Redken salons for years and RCH was always one of my goals. I love being part of the Redken family and I was really focused on how to progress my career. There is always room for improvement and knowledge is unlimited.
"Since completing RCH, the programme has made me a better technician – I'm more confident in my colour work and it's made me hungry for more!"
"RCH has meant a bigger clientele, a better service for my clients and a happier me at work!"