Reinvent your customer experience

Seize the opportunity to delight and excite your clients with new technologies from L’Oréal Professionnel Paris

L’Oréal Professionnel Paris Style My Hair Pro app

The world is changing, and so can you. Despite the uncertainty there are things you can take control of, you and your fellow pros can adapt to the new reality. Digital innovation is remoulding the professional hairdressing industry, with new ways to target potential customers through multiple online and offline channels at any time of the day or night. So seize the opportunity to enhance the customer experience with new thinking and new technologies developed exclusively for hair professionals by L’Oréal Professionnel Paris.


Modernise your salon space and elevate the customer experience with Salon Emotion, an exclusive seven-step programme that will enable you to entice new and existing clients. It breaks down the salon experience into four key pillars of physical, digital, emotional and sustainable transformation. It involves redesigning your salon to ensure clients are comfortable and safe; connecting you with a wider reach of consumers and platforms; building strong relationships with consumers; and giving you a greener future by reducing your environmental impact.


The Style My Hair Pro consultation app is an exciting technology developed by L’Oréal Professionnel Paris to transform your hair colour consultation. Inspire your clients with customisable moodboards of trending hair looks before creating a fully customised new hair colour look that your client can ‘try on’ in real time. There’s also a digital swatch book with technical guides so you can always find the perfect shade.

With the UK and Ireland currently in lockdown, keep the conversation going with clients by using the app to create a bespoke look, using the new 3D filter for Smoky Hair, which can then brought to life when they’re next able to visit the salon. Clients can simply send over a selfie, which can then be uploaded to Style My Hair Pro for you, as the pro, to incorporate the new Smoky Hair technique and find the perfect shade ready for when lockdown lifts.

L’Oréal Professionnel Paris Style My Hair Pro app Ipad

Team with L’Oréal Professionnel Paris in 2021. For more information call 0800 030 4034 (UK) or 1800 535 616 (Ireland)

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