Rise and shine

Discover the ultimate no-rinse treatment which nourishes clients’ strands while they sleep, and gives your retail offering a healthy boost

With salons likely to reopen across areas of the UK in the coming months, it’s more important than ever to focus on your retail offering ahead of the return of clients. As the latest addition to the Defy Damage line-up, JOICO’s newest release is sure to deliver the silky smooth strands clients crave.

Defy Damage Sleepover is a bedtime bond-strengthener designed to nourish clients’ strands while they sleep. Considered a beauty-packed slumber party for the hair, Sleepover gets to work on damp or dry strands overnight, ensuring gloriously radiant locks by breakfast.

JOICO Defy Damage Sleepover

Powered by ingredients that restore damaged hair while clients catch their Z’s, JOICO’s hard-working treatment pulls an all-nighter to deliver a healthy-looking hair transformation. Featuring JOICO’s SmartRelease Technology, a one-of-a-kind liposome delivery system, the leave-in treatment restores distressed tresses to their shining, healthy-looking glory.

The key is the unique delivery system,  which continuously releases rosehip oil, arginine, and keratin to help repair, strengthen and protect hair from the damaging effects of daily styling. Meanwhile, moringa seed oil and arginine work to create to create healthy and strong strands, while protective lipid act as the first line of defence against damage.

As well as nourishing the hair and strengthening bonds overnight*, JOICO Defy Damage Sleepover also reduces the appearance of split ends and protects against pollution**.

A simple solution to keep strands healthy in-between appointments, clients just apply a few pumps before bed two to three times a week. There’s no  need to rinse, making it even easier to achieve glowing locks, while giving your salon shelves a glow-up.

*against combing breakage on damaged hair vs. a non-conditioning shampoo
**laboratory tested using pollution particles

For more information about stocking JOICO Defy Damage and Defy Damage Sleepover, visit