Saks has announced a new two-year partnership with The Eve Appeal, a charity dedicated to funding research into and raising awareness of gynaecological cancers.
The brand aims to raise £100,000 over the next two years through hosting fundraising events in and out of salons across the UK. This will include an international group trek for franchisees in 2016.
The new partnership also hopes to get people talking about these seldom-discussed cancers by handing out leaflets and chatting with customers in salons.
Athena Lamnisos, CEO of The Eve Appeal says “We’re serious about stopping women dying from the gyane cancers, but we can’t do it on our own. That’s why we’re delighted to be partnering with Saks to help raise vital funds and start salon conversations with hundreds of thousands of women all over the UK about how we can detect and prevent these women-only cancers.”
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