Vivienne Mackinder takes the helm of the latest Salon I-Deas collection from JOICO

Thanks to the latest Salon I-Deas collection from JOICO, it’s just got even easier to communicate to clients the latest trends, which have been created with consumers in mind.

For the fourth edition of JOICO’s innovative Salon I-Deas initiative, renowned master stylist and global educator Vivienne Mackinder has taken the helm to create a collection which celebrates total creative freedom. Comprised of three stunning looks, the collection showcases techniques which are meant to be instantly applicable to daily salon work.

A great opportunity to stay fresh and motivated behind the chair, the Salon I-Deas collection illustrates how a creative knowledge base and existing craftsmanship can be used alongside new skills and modern techniques to deliver something on trend, which also works for the clients’ lifestyle.

Inspired by the Greek word for “existing together”, the collection celebrates the synergy between weightless razor cutting and soft, over directed colour (both in and out of foil). The end result combines artistry and wearability, with the option to explore an individual’s creative vision. By bringing these elements together, JOICO satisfies both the artist’s yearning for new and aspirational ideas, as well as giving the client a wearable, everyday style that also makes a fashionable statement.

To find out more about Salon I-Deas, visit www.joicoeurope.com and www.joicoeducation.com