PERCY & REED GETS CREATIVE!

If Adam Reed were into name-dropping, he could spill a few beauties. Diane Kruger, Sophie Dahl and VIP beauty editors from the likes of Glamour, Elle and Grazia are all clients – and when they’ve got a hair feature coming up, he’s the one they call. But as the owner of two London salons along with business partner Paul Percival, not to mention the Percy & Reed product line, Adam knows he has to balance his high fashion with the high street for his business to be successful.

Percy & Reed East

And while he takes his energy and inspiration from the fast-paced, buzzing atmosphere of shoots and shows, he also uses his 20 years of top salon experience to help others, working hard to train the next generation of stylists from around the world.

Backstage boy for ghd, with Henry Holland

Presenting in the exclusive after-dinner slot at Salon Smart, Adam and his team will give an insight into the Percy & Reed world – from the red carpet moments to the real-life stress of global travel – while presenting trademark modern, cutting-edge styles live onstage.

ADAM REED / Sunday 20 March, Mainstage
This session will be presented exclusively to Weekend Pass delegates

Book your Weekend Pass on 01434 610944