DAY TWO: WORKSHOP 1 #salonsmart17

Gavin Hoare, salon manager at Richard Ward Hair & Metrospa (which last year enjoyed a turnover of £5.5 million), looked at why customers leave and how to make sure they stay with you.
He revealed that 78 per cent of clients leave because they perceive an attitude of indifference in the service they receive within the salon. This clearly needs to change. The way to do this is through understanding and meeting their needs, Gavin argued. From making clients feel truly welcome to giving them a sense of indulgence and following up their appointments, offering a professional service and professional advice can make all the difference.

SALON SMART 2017 – MORE REPORTS >