DAY TWO: THE WORKING LUNCH #salonsmart17

Every hard-working business head needs time to refuel, and at Salon Smart’s Working Lunch, guests had the opportunity to fuel their bodies and their minds with a perfect combination of refreshments and business building inspiration! There was education and coaching from 3•6•5 Hair; on-trend colour from Kenra Professional (we love Guy Tang’s Metallics!); digital design […]

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DAY TWO: CHARLES WORTHINGTON – 30 YEARS A HAIRDRESSER #salonsmart17

Celebrating three decades in business, hairdressing legend Charles Worthington MBE was undoubtedly a major coup for Salon Smart 2017 – and his interview with Creative HEAD publisher, Catherine Handcock, went down a storm with guests! Genuinely one of the nicest people in the industry, Charles shared his story of how he turned his back on […]

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DAY TWO: MAINSTAGE (part 2) #salonsmart17

Continuing on the theme of ‘change’ at Salon Smart 2017, Monica Teodoro – general manager of L’Oréal Professionnel – provided some fascinating market insights into changing consumer behaviours thanks to social media. “There are 34bn selfies a year, making clients more aware and more discerning than ever before,” she said. With women visiting salons less, it’s […]

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DAY TWO: MAINSTAGE (part 1) #salonsmart17

Simon Tickler, managing director of Salon Success, kicked off day two of Salon Smart 2017 with everyone on their feet practicing a little Tai Chi (and in the process patting everyone on the back!). “As the owners of your businesses, you probably don’t get told enough that you’re a genius leader, you need to congratulate […]

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DAY TWO: WORKSHOP 2 #salonsmart17

This interactive session with the Paul Mitchell retail team looked at maximising productivity in relation to stock, communication and merchandising.Led by business development manager John Hurine, regional sales manager Nickey Televantou, and business consultant Susan Nicol, the workshop was designed to challenge the audience to make back in sales what they spent on their Salon […]

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DAY TWO: WORKSHOP 1 #salonsmart17

Gavin Hoare, salon manager at Richard Ward Hair & Metrospa (which last year enjoyed a turnover of £5.5 million), looked at why customers leave and how to make sure they stay with you. He revealed that 78 per cent of clients leave because they perceive an attitude of indifference in the service they receive within […]

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