PROMOTION
Strong Bonds For Strong Blondes
A decade of innovative bonding power from Schwarzkopf Professional
by AMANDA | INFORM
Polychrome Apricot by Lesley Jennison & Lisa Farrall
You’ll know the toll that every day can take on blondes. But 10 years ago, Schwarzkopf Professional kick-started a change that upgraded the business (and health) of blondes all over the globe. By blending clever bonding power straight into their key products – from colour to care – they could help the salon professional protect and perfect blonde finishes… and win some serious blonde loyalty in the process!
In Colour
The integrated Anti-Metal Bond Protection Technology in all BLONDME Colour products creates a protective layer around the hair bonds to minimise hair breakage. Combined with a clever biodegradable chelating agent that captures and neutralises metal ions in the hair, it further fights against hair breakage and boosts the colour result. No bonding additives or anti-metal treatments needed, saving you time and money in your daily business.
In Care
You’ve done the hard work, capturing a gorgeous, on tone, personalised blonde finish for your thrilled guest. Now, you need an insurance policy to guarantee that result is going to last. BLONDME Care is designed to rebuild the core of delicate blonde hair and restore all three types of hair bonds, both in-salon and at home. As the pro in the know, you can mix and match to create a personalised in-salon service or at-home recommendation.
Blonde Essentials Bond Repair
This range provides the perfect everyday products to keep blonde hair strong and healthy. The formulas with Bond Repair Technology strengthen the hair by building inner hair bonds, repairing damage equivalent to two lightening services after just one use!
Blonde Essentials Bondfinity
This line-up helps prevent breakage and keratin loss, to reveal a stronger, more resilient blonde. The formulas with Bondfinity Technology deeply nourish and restore the hair’s health by creating resilient hair bonds and locking in the hair’s own keratin – for pro-active, permanent repair.
Purple Toning Bond Repair
Removes unwanted yellow undertones and prevents brassiness, to keep a fresh cool tone for better clarity, without changing the colour. The formulas, with Bond Repair Technology, strengthen the hair by building inner hair bonds, repairing damage equivalent to two lightening services after a single use.
Premium colour matched by premium care. Discover just what a partnership with BLONDME and Schwarzkopf Professional can do for your clients, your team and your business – contact customerservice.beautycareuk@henkel.com or call 0800 328 6920







