The creator of Europe’s biggest beauty bookings website talks to us about building a brand, understanding the consumer, and prospering in an ever-changing digital marketplace
In the third and final series of The Root of It podcast, presented by Creative HEAD in partnership with Treatwell, Creative HEAD editor Amanda Nottage talks to e-commerce tycoon and the founder and former director of Treatwell, Lopo Champalimaud.
About Lopo Champalimaud
Born in Lisbon, growing up in Montreal, a New York inhabitant for many years and a Londoner since 2001 – traversing the globe comes naturally to entrepreneur Lopo, who’s life philosophy is to discover, explore, and experience new things.
Lopo graduated from McGill University, Canada in 1994 with a BA Hons in History and Political Science and went on to cut his teeth in banking and private equity before the rise of the world-wide web drew him into entrepreneurship. With a deep belief that the Internet revolution would be built on a bedrock of data, Lopo co-founded the world’s first online market research firm, Cyber Dialogue (now called Fulcrum Analytics) and remained a key figure in the company until 2004.
A change in focus was to follow, and Lopo turned his attention to the B2C market, taking on the roles of vice president of European Lifestyle at Travelocity and managing director of European Lifestyle at lastminute.com (“I should have quit my career at that point; I don’t think you ever get a better job title than that”).
Four years later and Lopo was hungry for a new challenge. Spotting a gap in the market – a lack of representation online for hair, beauty, and wellness businesses – together with friend and business partner, Salim Mitha, Lopo set up Wahanda with an objective to revolutionise the way consumers found information, shared advice and transacted in this area. He would later steer the company through a massive European expansion programme, resulting in a total rebrand and a name change – to Treatwell, in 2016.
Treatwell is now the leading online booking platform for hair and beauty across Europe, employing more than 500 people, listing over 30,000 salons and spas and taking in excess of a million bookings through its platform every year.
Lopo is currently the board director at investment holding company Verlinvest.
Hear Lopo discuss what it takes to build a brand, bringing beauty into the digital age and the future of consumerism in The Editor Asks – the second episode in series three of The Root of It podcast.
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