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Series Two: Episode One – Luke Hersheson

Global brand trailblazer, runway extraordinaire, acclaimed author and podcast pro. Join Luke Hersheson on The Root of It, talking about his journey to the top

In the second instalment of The Root of It, a collection of podcasts presented by Creative HEAD in partnership with Treatwell, creative director of family-run, gone-global salon brand, Luke Hersheson chats with cult colourist and fellow salon owner Nicola Clarke.

About Luke Hersheson

For Luke, hairdressing isn’t just a career but a way of life. He grew up in a salon, so a lifelong love of all things hair began early on for this consummate pro. His father, Daniel, launched his eponymous salon in 1992, and Luke joined in an official capacity five years later. By the age of 19, he was already a full-time stylist. Together, the father and son duo built a small business into a global brand.

“These harder times push you to evolve… When you’re in situations you feel uncomfortable with, you really grow” Luke Hersheson

The Hersheson name has been synonymous with innovation for decades; importing straighteners from Italy in the late nineties, introducing the permanent blow dry, the clip-in fringe, the fake ponytail and in 2006, the first ever blow-dry bar concept – offering “cool girl hair in 30 minutes”.

Shortly after joining the family business, Luke turned his hand to session work, landing his first big job in 2001 styling supermodel Gisele for Missoni’s global campaign. Today, not only does he style fashion shoots for all the leading glossy magazines – think Harper’s Bazaar and American, British, French and Italian Vogue – but he is also known for his runway-ready creations for major designers and crafting the coolest looks on some of fashion and film’s chicest faces – Victoria Beckham, Sienna Miller and Keira Knightly are all regular clients.

Now CEO and creative director of Hershesons, the brand has flourished under Luke’s management and currently comprises five locations across London, with three blow-dry bars and two flagship spaces in Harvey Nichols and Berners Street (opened in 2018), a team of over 170 employees, and a range of styling tools and accessories. At Berners Street, clients can also dip into curated beauty services from leading brow, nail and skincare brands.

As if he didn’t already have enough on his plate, in 2018 Luke wrote the ultimate you-can-do-it-too hair book for real women and their everyday lives. With a foreword by Victoria Beckham herself, “Great Hair Days & How to Have Them” provides readers with straight-talking advice, expert styling secrets and hair dos and don’ts – his insider knowledge on how to unlock dream hair.

Hear Nicola and Luke discussing life as the boss, chatting salon bugbears, challenges and expectations; people, products and PR; lifestyle, stress levels and revenues; all on Then and Now – in series two of The Root of It.


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