Shake it up with Equave – Revlon Professional Creative HEAD Magazine

Send tangled tresses packing with Equave, an epic detangler and conditioner combo by Revlon Professional

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Six of the best

Cut down on the aggro and wasted time combing through knots with Equave, the revamped detangling collection from Revlon Professional. For all hair types, Equave comes in six shake-them-to-wake-them versions to proactively target various hair issues. This is you and your client’s route to voluptuously smooth and revitalised hair, creating a better styling experience for all!

Knotty hair means laborious combing for the stylist, pain and discomfort for the client, not to mention dried out and wispy strands after hot styling. If you’re keen to avoid that look of disappointment as your customer glimpses the flyaways in the mirror, you’re in luck, because Equave cuts all of this out. Shake then spray this cleverly engineered hybrid onto a mane near you and feel its vastly improved manageability. Marvel at the boosted shine and serious heat protection* up to 220ºC – your typical detangler this ain’t.

A priming revelation for hair that’s sick of the rigours of knots, relentless styling damage, and the dullness that comes with it, Equave is for better protected and more beautiful-looking and feeling manes. A whopping nine-times more efficient, it’s a crucial addition to all heads everywhere, whether in the salon chair, or the bathroom at home. Hair needs are diverse, but all heads should be able to enjoy a tangle-free and nourishing hair priming experience. Here, Equave’s dual action detangling and conditioning formula delivers via six unique options, with each one specifically targeting a different hair issue:

Anti-Brassiness – to combat unwanted yellow tones.

Colour Vibrancy – stops colour fade with antioxidants and pro-vitamin B5.

Curls Definition – is packed with cold-pressed natural apricot oil controls frizz, is spot on for waves, curls and coils.

Strengthening – a lightweight formula with a thickening effect that prevents breakage of finer hair.

Hydro – for smoothness for normal to dry heads after supple smoothness.

Hydro Fusio-Oil – to instantly nourish hair and body.

*Except for Curls Definition & Hydro Fusio-Oil

Prime time

Equave from Revlon Professional makes detangling and styling easy. Yet inside it’s packed with hard-working tech to deliver priming power in a way that will help rocket-boost your retail. Just shake that moneymaker!

Offering smart detangling and conditioning results from the inside out, Equave is the solution we have all been waiting for when it comes to prepping hair for what’s to come. Inside, powerful kinetic technology comes alive with just a shake. In what couldn’t be an easier activation process in the salon or at home, this simple movement unleashes the professional performance formula.

The result is instantly detangled and protected hair, an optimum priming base for all the heat and styling work you could throw at it… Whether you’re spraying it in the salon or selling it to a client who’s after some detangling muscle to incorporate into their busy day, Equave is your new essential shelf buddy. It’s a triple detangling, conditioning and priming threat sure to please today and tomorrow, and all the days after…

“Because Equave doubles up as a conditioner and a primer, people really see it as a multi-purpose product. It is leave-in, so it cuts down on minutes in the shower, making it an efficient option for those who are pushed for time or want something they can pop in their gym bag” – Mark Leeson, Revlon Professional global artistic ambassador.