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Bring on the shine

Hair + heat = damage. You need an intelligent hair dryer to show you a different way that’s healthier for hair. Enter the re-engineered Dyson Supersonic hair dryer Professional edition

Blasting air at high temperatures towards hair is going to have an impact. But what if your hair dryer could actually help keep hair strong and healthy? That has to be something your client would love, right? The Dyson Supersonic hair dryer Professional edition has been engineered to dry hair quickly while also minimising damage. Here’s how…

When hair is washed or wet, the hair strands absorb water and swell, increasing in diameter by up to 16 per cent. As this happens, the outer cuticle layer becomes slightly rougher, making it easier to damage and break the hair strands. To keep this at a minimum, it’s vital that hair is dried quickly yet gently, using the right combination of both heat and airflow. Hair regains its dry strength and the cuticle can return to its normal shape.

The engineers at Dyson examined healthy and damaged hair using electron microscopes and light chambers to understand how light reflects from the hair. Their research showed that with extreme heat, the structures within the hair become damaged. The result? Weaker hair that’s less shiny, the light scattering off the hair rather than reflecting evenly.

That’s why they created Intelligent Heat Control. While some hair dryers can reach extreme temperatures and cause heat damage to hair, the Dyson Supersonic hair dryer Professional edition has a glass bead thermistor that measures the temperature 20 times a second. Yes, 20. The microprocessor intelligently controls the patented double-stacked heating element, avoiding extreme heat.

For super shiny hair, the Supersonic doesn’t work alone. It has three super-strong magnetic attachments that control the air flow and help you keep frizz and flyaways at bay. The re-engineered Dyson Professional concentrator with a wider and thinner nozzle means quick drying with precision styling, while the Smoothing Nozzle quickly removes excess water and dries hair smooth with a gentle touch. The Diffuser simulates natural drying, helping to reduce frizz and deliver gorgeously defined curls.

From superfoods to the Supersonic – we’re all for a healthy alternative!

The Dyson Supersonic hair dryer Professional edition is available at dyson.co.uk/professionalhaircare  #dysonprohair

Images:
Christopher Kane at London Fashion Week SS19; models styled using the Dyson Supersonic hair dryer Professional edition

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