Spotlight on: LumiShine

There are many different types of hair colour out there, but LumiShine by JOICO is one you need to know all about. Why? The permanent crème and demi-permanent liquid colour leaves hair 100 per cent replenished and re-strengthened with up to twice the shine

Whether someone is looking for a whole new look, just a slight update, or grey is starting to stray way too much and too early, LumiShine is the perfect palette to achieve the perfect hair colour no matter the hair type or problem.

With a pre-blended permanent crème and demi-permanent liquid system, LumiShine gives first-time colourists and busy master colourists alike, an easy colour solution for every salon service and every hair type. Offering a simple to use, 1-to-1 mixing ratio, it’s a line of gentle formulas that provide healthy results.

The exclusive ArgiPlex Technology repairs hair damage and locks in exceptional colour longevity, vibrancy and shine. Furthermore, while most hair colour depletes arginine (an amino acid essential to hair’s health) leaving hair dry, brittle and prone to breakage post-colour service, LumiShine restores 100 per cent of the arginine the hair colouring process strips away. This actually stabilises dyes deep within the cortex for longer-lasting, fade-resistant colour. And last but not least, its “gentle-fresh fragrance” technology neutralises airborne ammonia and replaces it with calming notes of bergamot, iris and sandalwood.

New addition: LumiShine Silver Blue

This arsenal of silver-blue based demi-permanent liquid shades deliver the iciest, coolest results and contain JOICO’s exclusive ArgiPlex technology for healthier hair.

With a shade range from the palest level 10 silver to the deepest level 1 blue-black, the Silver Blue shades can be used to tone platinum blondes, cancel unwanted warmth on dark blondes, or eliminate even the slightest bit of brass on the deepest brunette and black hair.

Why they will be loved:

  • Outstanding colour, shine, and condition in one service
  • Amazing versatility: refreshes faded colour, tones, blends away grey and boosts shine
  • Intermixable with other LumiShine shades
  • Gentle pH balanced, ammonia-free formula

LumiShine Repair+ Crème Color

This permanent crème color is a gentle, reduced-ammonia colour system of 65 shades, ranging from Level 1 to high-lift. Guarantees healthy-looking, reliable results when mixed with LumiShine Crème Developers.

Why it will be loved:

  • Up to two times shinier hair
  • Reduced breakage
  • Delivers exceptional colour longevity and vibrancy
  • 100 per cent grey coverage
  • 100 per cent replenished and re-strengthened hair
  • Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos
  • Leaves hair two times softer

New addition: Natural Red Golds

JOICO has added a new family of shades to its Repair+ Permanent Crème Color line: Natural Red Golds. Infusing natural base tones with radiant warmth and reflections of gold, the Natural Red Gold series cover grey, while delivering long-lasting and luminous results for the most flattering wearable shades.

The new LumiShine Natural Red Gold shades have a natural base to prevent fading to pink  and can be used only on hair that is no more than two levels above the client’s starting level.

LumiShine Repair+ Demi-Permanent Liquid Color

This gentle ammonia-free colour system of 38 shades is formulated for deposit only.

Why it will be loved:

  • Up to two times shinier hair
  • The pH balanced formula instantly re-strengthens hair by 100 per cent
  • The versatile formula corrects, glazes, glosses and blends grey

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