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Business Builder – Balayage Blueprint

We spoke to Siobhan Jones, creative balayage artist and educator for L’Oréal Professionnel Paris, about how balayage has grown in demand to become the behemoth service it is now, and how you can turn this into a massive positive for your business with the help of Balayage Blueprint.

Q: What does French Balayage mean to you?

A: French Balayage is a new colour philosophy from L’Oréal Professionnel Paris that can be adapted for all clients and all hair textures. The new concept focuses not only on natural, seamless and beautifully blended colour results that can only be achieved by the professional, but on tailored applications that can be altered and adapted at each visit. This helps a client to maintain their look for longer and encourages client loyalty. A truly unique approach to balayage, it allows us to be a part of our clients’ colour journeys for longer.

Q: How have you seen the demand for balayage change over the past few years?

A: It’s really exciting because balayage has become one of the most popular technique for consumers, and hairdressers as well. What’s been great is that there’s been lots of education online. And not just here – across the world you can see lots of techniques online and through social media. But it’s not very specific education; a lot of the time when I speak to colourists they say, ‘I have watched this video and basically just had to copy it’. They’re not necessarily any wiser about when, or why, to use the technique.

All images: @shivvvey

Q: Tell us about the Balayage Blueprint you have helped develop with L’Oréal Professionnel Paris.

A: It’s an education format where we go through a variety of balayage techniques and explain when to use them. Covering hair textures, hair length, different hair colours, and achieving different effects as well – we go into detail about them all. And we don’t forget the consultation as that’s where the magic happens, where you get the information that you need. We go into a lot of detail on that, giving the colourist the opportunity to use the consultation tools for themselves on Access. They’re like little tests that you can do to see if you’ve taken it all in when someone’s asking you for something. Then the tools give you a breakdown of what you should do, and how you should do it. It’s a one-stop shop for your balayage education in regard to technique, placement and consultation.

Always educate yourself

Knowledge is power, and balayage is one of those services that has had numerous adaptations. The catalogue of techniques is also continuing to grow. It is never safe to say that you know all about balayage. Why not visit Balayage Blueprint to expand your knowledge?

Discover how L’Oréal Professionnel Paris French Balayage can revolutionise your colour menu and keep clients returning regularly with the Balayage Blueprint education. Partner with L’Oréal Professionnel Paris for the support you need to grow your balayage business and colour education. Its personalised partnerships are designed to help you upskill, keep developing and stay inspired. See first-hand what French Balayage can do for your business – visit lorealprofessionnel.co.uk or lorealaccess.com for more information.

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