The Colour Clinic is open! Every month a Wella Professionals colour expert examines an issue which affects the wider industry. Suzanne Alphonse speaks out about how you can prove to your clients that your expertise is worth their time in your chair, with the help of Wella Color Fresh Masks…
“Before, clients liked to see lots of highs and lows, lots of contrast, but that really youthful look comes from seamless, professional blends. The new Koleston Perfect ME+ Pure Naturals shades give such a fantastic, natural colour result – enough for people to notice that someone looks great, that something’s changed, rather than ‘wow, you’ve had your hair coloured’. My clientele has had a massive shift towards natural-looking colour – I think everyone’s a little afraid of repeating lockdowns, what that grow out will look like.
“With Luxelights I can manage that regrowth and, with an extra 10 minutes, I can place some foils to develop seamlessly, gloss at the end, and give clients something different that they just can’t get from a box colour. The colour is personalised, so it’s also harder for them to go to another salon or colourist and helps to cement their relationship with me. I can offer them something different every time they come in without them having to spend that extra time, but they still see the artistry of what I’m doing.”
A FRESH TAKE WITH WELLA COLOR FRESH MASKS
In need of a burst of inspiration? Experience the perfect introduction to Wella’s newest product launch with ‘Discover Color Fresh Masks’. This free, 50-minute online webinar is presented by Wella’s expert technical educators, and gives you a glimpse of the colourful new line-up. Discover what type of client the Wella Color Fresh Masks are most suited for, see real results and learn what a great new retailing opportunity they represent for your salon.
In response to recent tightening of restrictions, you can also find a plethora of informational, free video content from Wella Professionals. The Studio Digital Discovery Courses are perfect for dipping into and finding out more about some of Wella’s both new and classic products. There’s even a Master Colour Programme taster, in case you’ve been curious about how it could boost your creative and business skills. Don’t miss out!