Boost skills, contacts and profits as an Electric Endorsed Artist

Become a part of the Electric family that extends around the globe!


Have you heard? Freelance hairdressers across the world are choosing to partner with Electric, the sustainable British brand created by hairdresser Mark Woolley. Together, they’re building a strong community of trailblazing hairstylists with the Electric Endorsed Artist programme, where they can buy Electric products directly from the brand at a special price to use on shoots, events and in their business.

The benefits of becoming an Electric Endorsed Artist include:

  • 25 per cent off all Electric Professional Products
  • Access to other hair artists to work with on collaborations
  • Work with Electric on shoots in your area
  • Invitations to the famous Electric Sessions events

Discover how to become an Electric Endorsed Artist here.



Electric has been developing handcrafted formulas in England since 2007, building a carefully formulated capsule range of shampoos, conditioners and treatments coupled with a unique line of professional styling products, brushes and electrical work tools. Here’s a quick look at the tools to help power your creativity…

Electric Hydrate – this range breathes new life into dry, stressed-out hair. The sulphate- and paraben-free formulas are packed with moisturisers.

Electric Protect – prepare hair with a protective base layer that encapsulates the colour and leaves it ready for styling.

Electric Create – the Electric styling range is designed to achieve optimum results for all clients, whether you’re a mobile hairdresser, in-salon or working on set. All styles can be endlessly re-worked, thanks to unique, weightless formulas.

Electric Treatment – repair dry or damaged hair with nourishing, replenishing conditioning treatments.

Electric Worktools – these electricals meet the needs of all the top session stylists; the adaptable voltage means they can be used across the world too!

Electric Kit – whether you’re creating lift or adding the finishing touches to an up-do, Electric have the brush for you.



Sustainability is vital to Electric. Mark believes that every product in the range should work to the highest standard, while having the lowest carbon footprint possible.

All packaging is 100 per cent recyclable, including all the lids and bottle tops – not an easy feat! Aerosols are specialist, eco-friendly versions from a supplier in Italy who specialises in sustainable products. Or go bigger with metal bottles for the backwash which can be refilled.

Raw materials are sourced from throughout the United Kingdom, which means that Electric can trace back and vouch for every ingredient, while also removing the carbon footprint that comes with shipping resources from country to country.

Interested? Of course you are! Discover how to become an Electric Endorsed Artist here.

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