The Briefing – February 2021

new hair care launches February 2021

Ready for your briefing? It’s time to get the lowdown on our pick of the latest launches for the month of February.

Let’s ‘Ave It - Mr Sam Wall

The Let’s ‘Ave It range, created by men’s stylist Sam Wall, proved to be a smash release, selling out instantly when revealed last year. After Sam’s tragic death, his colleagues at Hidden Heights Creative Studio in Gateshead have committed to continuing the range, with profits donated to The Lions Barber Collective, of which Sam was an ambassador.

Shu Uemura Art of Hair Yubi Blonde

New Yubi Blonde from Shu Uemura Art of Hair is the brand’s first range for blonde hair to illuminate, hydrate and tone tresses. The line-up hydrates, protects hair from oxidation, instantly neutralises brassiness and boosts colour luminosity for bright, glowing blonde hair.

RRP from £29.95
0800 085 4958

Indola ACT NOW! range

Looking for a sustainable product line? ACT NOW! from Indola is vegan, has free-from formulas with natural ingredients and features up to 97 per cent recycled packaging.

RRP from £6.78
01442 278 000

Redken Extreme Bleach Recovery Collection

Redken has unveiled an ‘invisible bandage’ for blonde hair with its Extreme Bleach Recovery collection, including the first pro at-home lamellar treatment and a leave-in cica cream, alongside a shampoo.

RRP From £18
0800 030 4034

FFØR Inner Strength Treatment

Concentrated drops with a multifaceted protein-based complex helps this treatment build strength from within.

Takara Belmont Roller Ball F

With its iconic rotating infrared ring, Roller Ball F from Takara Belmont transforms colour results by accelerating processing time while improving colour penetration, vibrancy, intensity and durability. It’s a classic for a reason…

Price £2,055 or available to lease purchase from £10.39 a week 
020 7515 0333

The Kérastase Blond Absolu 

The Kérastase Blond Absolu additions also feature skincare ingredient cica. There’s a hybrid shampoo-in cream, a concentrated oil to strengthen, hydrating masque, and an overnight serum. And there’s a Fusio-Dose backwash toner too.

RRP from £23.90
0800 085 4958

Denman Power Paddle brush limited-edition collection 

Ensure your retail brushes are ‘best in breed’ with this dog-obsessed limited-edition Power Paddle brush collection from Denman – choose from a pug, French bulldog, dachshund, Labrador or cocker spaniel.

RRP £17.50 each

Redken Oil for All

Want an oil to deliver instant shine, tamed frizz and cut blow-dry time? All hail Redken’s new Oil for All, invisible and lightweight.

RRP £21.50
0800 030 4034

INNOluxe #SAVED homecare products

INNOluxe’s #SAVED Shampoo, Conditioner and Mask are the British bond-builder brand’s first range of homecare products designed for all hair colours.

RRP from £21
0330 088 2226

Simply Hair hair tools and accessories 

Love a bit of process porn? Make sure your work essentials are utterly Instagrammable with these hair tools and accessories from wholesaler Simply Hair. There are even neon signs for your salon wall!

From £2.25
020 8191 8555

ALTERNA Caviar Anti-Aging Clinical Densifying collection

New from the ALTERNA Caviar Family is the Anti-Aging Clinical Densifying collection, a powerful sensitive scalp solver that targets thinning hair with a shampoo, foam conditioner and scalp treatment that feature ingredients such as amla, known as Indian gooseberry.

RRP from £31.95
Available at alan howard and salon promotions

ghd heat protection styling range 

This new collection of 10 essential styling products from ghd boasts the advanced ghd heat protection system, which creates a lightweight and invisible thermal shield between hair and heat. It cleverly coats each strand of hair evenly with a lightweight, invisible shield, forming a protective barrier. This helps retain moisture, enhance that gorgeous gloss, and improves the smoothness of the hair surface overall for healthier-looking hair.

RRP from £14
01924 423 400

Monat Studio One Glossy Shine Mist

New from vegan favourite Monat, Studio One Glossy Shine Mist has a fast-drying formula that enhances shine, softness and smoothness.

RRP £37

For more Self/Service product picks, click here.

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