The Briefing – January 2021

new haircare January 2021

Ready for your briefing? It’s time to get the lowdown on our pick of the latest launches for the month of January.

Takara Belmont Zen collection Shiki styling chair 

With an elegant, delicate frame and tactile textures, the Shiki styling chair from Takara Belmont’s Zen collection is quintessentially Japanese in style, with a low backrest for easy access to the client’s hair, black or champagne metalwork and hydraulic base options.

Price from £770
020 7515 0333

Andis Cordless ProFoil Lithium Titanium Foil Shaver

Grab the new copper edition of the cordless ProFoil Lithium Titanium Foil Shaver from Andis, perfect for finishing a close cut.


L’Oréal Professionnel Paris Serie Expert Blondifier Leave-in Resurfacing Balm

This lightweight balm is proven to help reduce hair breakage by up to 86 per cent. Boom! It works to seal, resurface and restore the strength of hair fibres following any lightening service, and it has the added benefit of heat protection, too. Simply heavenly for highlights, this leave-in lovely will keep your blonde clients smiling and your work looking extra for longer. Job done.

RRP £16
0800 030 4034

American Crew revamped haircare line

Clean formulas, improved product performance and even better fragrances, the revamped haircare line from American Crew also comes in bottles that are made with 80 per cent recycled plastic.

From £11.50

Schwarzkopf Professional BlondMe 

Damage and hair breakage are major concerns for blonde clients, and there’s also a whole world of diverse needs. That’s why the revamp of BlondMe from Schwarzkopf Professional is so prescient. Standouts include Bond Enforcing Premium Lightener 9+, which gives you maximum lift with minimum breakage. And there are two Blonde Wonders – Restoring Balm seals split ends by up to 90 per cent, while Glaze Mist leaves hair up to 150 per cent shinier.

RRP homecare from £17.50
0800 328 6920

Wella Professionals Grey Blending

Clients looking for a more natural result will love Wella Professionals Grey Blending, including a bible stuffed with step-by-steps and campaign images from Wella Professionals Creative Technical Director UK & Ireland, Robert Eaton.

In-salon service
0845 601 8128

Guy Tang #MyDentity

Fresh from Guy Tang’s #MyDentity comes #MyHero Collagen Powder, an additive that helps prevent damage and maintain hair strength. There are more goodies in his styling collection, too – #MyThiccBody Spray, #MyQuickBlow Spray, #MyStardust Spray, rose gold shimmery #MySpotlight Spray and #MyControl Spray.

Powder in-salon service, styling RRP £26.99 each
0845 659 0011


Olew Original Hair Oil is the OG in the range, an all-natural nourishing and hydrating hair oil without any sulphates, parabens or silicones. It’s the ultimate hair multitasker – it saves money, time, and space by working to treat dry, damaged hair, as well as delivering an effective scalp treatment and a brilliant curl refresher on the go. Elsewhere in the line-up you’ll find a cleansing shampoo, clarifying conditioner and a naturally hydrating curl creme that helps restore curls back to their happy, original curl pattern. 

RRP from £12.95

L’Oréal Professionnel Paris Smoky Hair

Inspired by the iconic eye make-up look, ‘Smoky Hair’ is a new  colour service from L’Oréal Professionnel Paris that showcases seamless blends  and smudging of colour tones. 

In-salon service
0800 030 4034

milk_shake Colour Whipped Cream

Welcome five new colours to milk_shake’s Colour Whipped Cream line-up: Rose Brown, Light Pink, Light Blue, Light Grey and Intense Grey, brilliant for bespoke and instant hair pick-me-ups in the salon and at home.  

RRP £10.89 each
01392 365 177

ALFAPARF Milano Evolution of the Color³ FAST 

Stuck for time? Offer a speedy salon service with the launch of a special series of Evolution of the Color³ FAST from ALFAPARF Milano, with a processing time of just 10 minutes. Mix together or with ALFAPARF Milano Pigments for endless colour combinations.

in-salon service
+353 4585 6490

Aveda Invati Advanced 

Aveda’s Invati Advanced has been extended to include an Intensive Hair and Scalp Masque and an Exfoliating Shampoo Light, for healthier scalps and fuller, thicker-looking hair.

RRP shampoo £26, masque £34
0370 192 5650


Airy Texture Spray from AUTHENTIC BEAUTY CONCEPT is a dry texturising spray, designed to create tousled looks with texture and pliable volume.

RRP £24.90
0800 328 6920

Remi Cachet Elegance root stretch

Remi Cachet has added three new root stretch colour mixes to its Elegance hair range. Check out its colour sample service to help clients find the perfect match, too!

In-salon service
01642 867 213

Hair Tools Disicide

Hospital grade disinfection for salons, Disicide from Hair Tools is vegan, environmentally-friendly and alcohol-free. The range includes sprays, wipes and jars, and its Plus+ range can be used on porous surfaces as well as textiles and leather.

Salon price £4.95 +VAT
01924 466 999


Eco-ethical and professional, new weDo offers vegan, cruelty-free and 100 per cent recyclable products, with a minimalist formula. The brand has now become the unofficial ‘eco lab’ of Wella, sharing knowledge and pushing for positive change across the entire business. It also boasts an exclusive partnership with Plastic Bank, which ensures that for every weDo product sold, eight plastic bottles will be collected from the environment.

For more Self/Service product picks, click here.

Read our January 2021 issue >

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