Want to know more about the two Masterclasses for our November SELF/STYLED Sunday event? Our two experts are ready to spill their secrets to success…
We have two SELF/STYLED Sunday Masterclasses for you to enjoy on 21 November, each helmed by a true master of their craft. The focus of our November event is all about our experts spilling their secrets to success, earned throughout their years of training and experience. It’s time to meet the dynamic duo set to educate you…
10.30am – Beyond Retail
SELF/MADE Masterclass with Fudge Professional
with global brand ambassador Jonathan Andrew
Charismatic and endlessly versatile, Jonathan Andrew is kicking off our event with a bang with his Beyond Retail Masterclass. His career has seen him styling hair for shoots with the likes of ELLE and VOGUE, working with renowned photographers such as Rankin, and regularly styling the hair of celebrities such as Jamie Redknapp for TV shows and editorial projects.
And as global brand ambassador for Fudge Professional, he certainly knows a thing or two about how to create swoon-worthy hair.
But before all of that, wayyy back when, Jonathan was renowned for his upselling skills in his first salon jobs, regularly outpacing even senior stylists when it came to commission. In his eyes it was the opportunity to showcase his expertise with clients, build those relationships – and, even better, make more money while he was at it!
Beyond Retail is about reimagining how you sell to clients. Forget blunt sales tactics and awkward attempts to push products… Jonathan’s seamless secret sales techniques will have your clients reaching for their bank card in no time. In his Masterclass he’ll be walking you through a full service appointment, from the moment you greet your client to the moment you wave goodbye to them, and pointing out where (and how!) to insert product suggestions and sales techniques into your consultation and services.
Jonathan’s Beyond Retail Masterclass will be paired with an exclusive discount for Masterclass ticket holders from our event partners, Aston & Fincher, which will be revealed at the end of the session. Each ticket bought also includes a referral code for a friend to join you in the session which, when claimed by your friend, enters you into a draw to WIN bespoke digital education! You can read all about the referral codes here.
2pm – True Grey
SELF/MADE Masterclass with Wella Professionals
with ambassador and Passionista Clayde Baumann
There is a truly exciting colour revolution occurring, and we’re sure you’ve noticed it. Grey hair, once hidden away and dreaded, is now becoming vogue. From subtle silver streaks to an all-out embrace, women and men alike are changing their approaches to grey hair and it’s crucial that you are offering them a solution to their new needs.
True Grey is the exciting new colour collection from Wella Professionals which has arrived to smooth out the transition to grey, and to re-capture lapsed colour clients.
The new True Grey products and Silver Glow services are designed to appeal to all sorts of clients in all sorts of situations, but to keep them booking in regularly for colour appointments. This silver showcase, paired with the colour talents of Clayde Baumann, is set to be a Masterclass to remember!
For those who haven’t seen Clayde’s award-winning colour work in action, you’ll be amazed by his technical prowess and marked creative ability. His work as global colour director for D&J Ambrose was seen mere weeks ago, gracing the stages of the Wella TrendVision Award for the team’s jaw-dropping hair show. Clayde will be talking you through the True Grey range and how to connect with this new clientele, as well as educating about the Silver Glow service: the new oxidative treatment for naturally grey hair that is, crucially, free of commitment and damage. You can read more about True Grey here.
Tickets for the True Grey Masterclass will also include an exclusive discount from our event partners, Aston & Fincher, which will be revealed at the end of the session, as well as those all-important referral codes!