Rouge Allure

We’re all about a pop of colour – and this textured hair look using Guy Tang’s #mydentity range caught our eye immediately

Lauren Wiltshire, artistic educator at Salon Success, spoke to us about how to create a seamless colour melt on tight textured curls.

“This great hair trend is all about embracing natural colours and natural beauty, using Guy Tang’s top-of-the-range products — creating a gorgeous red-brown hair hue that adds warmth and depth to this look” – Lauren Wiltshire



To create this look, you will need the following products:

  • #mydentity demi-permanent hair colour — 4NI (Natural Ice)
  • #mydentity demi-permanent hair colour — 5BB (Brown Beige)
  • #mydentity demi-permanent 6 vol developer
  • #mydentity Big 9 Crème Lightener
  • #mydentity 20 vol developer
  • #mydentity demi-permanent hair colour — Naked 8
  • #mydentity demi-permanent hair colour — Naked 10


  1. For hair that has some root regrowth, mix together #mydentity demi-permanent 4NI, #mydentity demi-permanent 5BB and #mydentity 6 vol demi-permanent developer in the following ratio: 30g 4NI + 15g 5BB + 90g 6 vol developer, and apply to the roots — this will help create a natural highlighted look.
  2. While this is processing, mix #mydentity Big 9 Crème Lightener with #mydentity 20 vol developer in a 1:1.5 ratio
  3. Paint this mixture onto sections of the hair, freehand — this helps to even out the lightness from the top section of the hair to the underneath sections

Tip: Take a one-inch section of hair and tease it back with your fingers before painting to help create a seamless blend.

  1. Leave to develop for 25 minutes or until the desired lift is achieved
  2. Rinse, shampoo and condition the hair
  3. Next, towel dry the hair and apply #mydentity Naked 8 to the lightened sections
  4. Once that is done, mix #mydentity Naked 8 with #mydentity Naked 10 in a 2:1 ratio and apply this throughout the ends
  5. Leave to develop for 25 minutes