Forward-thinking and positively brimming with energy and enthusiasm, July’s SELF/STYLED Sunday left viewers sketching out big plans for the future
Our latest SELF/STYLED Sunday was all about planning for a brighter future, as restrictions lift and freelancers can begin planning for growth once more. After being pushed to the limit over the last 18 months, the mix of two versatile colour masterclasses and positive vibes of the three business sessions had viewers feeling pumped up and ready to push ahead.
SELF/STYLED Sundays, in association with our event partner Aston & Fincher, delivers masterclasses and business webinars designed specifically for freelance artists, and provides viewers with exclusive discounts from Aston & Fincher as an extra cherry on top of the educational cake.
We began the morning with Claire Chell, global creative director of Francesco Group, for L’Oréal Professionnel Paris. Her masterclass featured a single multidimensional colour placement technique which can be tweaked and manipulated to suit any client. Don’t believe us? She showcased FOUR different looks, from subtle to striking, and had viewers buzzing with the potential looks they could create.
L’Oréal Professionnel Paris’ game-changing Metal Detox also caused a stir, with plenty of questions about how easy it is to use and the effects it can have on colour and condition.
Next up was Sharon Brigden of SLBPR with an extended PR Brief session. Covering both how to maximise your chances of success in creating winning entries for competitions and how to create a press release to have the journalists taking note, Sharon’s session was packed with useful advice and insight. Her biggest piece of advice? Setting aside budget for your own time/energy to market yourself, including any free work you might be invited to take part in, such as upcoming photoshoots for local magazines, or inviting in journalists for treatments.
Lots of freelancers may dread discussing their financials, but Kara Kurtayne’s Money Matters talk was all about empowering you through education, to transform your tax return from a scary monster into just another task to be ticked off. Positive and pared back, Kara encapsulated the approach of her agency, Karaccounts, in breaking down a variety of scary terms and concepts into manageable information, and providing key advice on how to plan for a successful financial future. The key takeaway: beware the shift to Making Tax Digital, incoming for 2023.
After lunch we reconvened for double the fun with Pulp Riot. Laura May Stevens and Christabel Legrand, both members of the Riot Squad, had viewers spellbound as they demonstrated a pair of colour techniques each. There was something for everyone – bold hues and natural blends, and a journey through the incredible colour palette available from Pulp Riot.
The new Liquid Demis, launching next month, made a real impression with their versatility, with viewers given the chance to ask about fade, last, speed of application and how they can get their hands on this exciting new launch.
To finish the day, positivity peaked with our Ask An Expert Session. Hayley Jepson, who offers business coaching as The Resilient Hairdresser, answered questions submitted on all manner of topics to better improve mental resilience. Questions ranged from how to take criticism less personally, the warning signs of burnout that are often ignored, as well as how to draw realistic boundaries to protect your mental health – and your business.
As ever, ticket holders were treated to an exclusive discount from our event partners Aston & Fincher, and the ability to replay all of the day’s sessions. Thank you to everyone who joined us for another (very sunny) SELF/STYLED Sunday!
Keep up-to-date with our SELF/STYLED Sunday event news here. Our next SELF/STYLED Sunday event is set for the 26 September, put it in your diaries now!