SELF/STYLED Sunday – secrets to success!

by | Oct 20, 2021 | Self Employment, SELF/STYLED Business

SELF/STYLED Sunday returns on 21 November with a triple helping of freelance-focused content designed to boost your retail sales and digital engagement, along with news of a game-changing colour approach.


Plan ahead for a successful year by tuning into our final SELF/STYLED Sunday of the year on 21 November 2021. There’s never been a better time to take a good look at your services and business ahead of a fresh year of potential.

As ever, we’ve assembled a cracking team of experts to deliver content designed specifically for freelance professionals, themed around the secrets to success from some of the best talents in UK hairdressing. From retail and digital marketing to colour, there’s a lot to be learned!

If you’re new to SELF/STYLED Sunday events, now is the perfect time to discover our digital event series, in partnership with Aston & Fincher. Stay connected and clued up with our content, designed specifically for the needs of freelance hairdressers. Come and join the gang!

SELF/STYLED Sunday banner featuring Ben Lifton, Jonathan Andrew and Clayde Baumann

Intrigued? We know you are – here’s a quick run-down of what to expect on 21 November…

10.30 – 11.30am

SELF/MADE Masterclass with Fudge Professional

Beyond Retail

Before Jonathan Andrew became the multi-award-winning artist and global brand ambassador for Fudge Professional that he is today, he was known for his magic skills at up-selling and retailing to clients. In his own words: it’s free money to be made! Join Andrew for a one hour session that mimics a full service client appointment and identifies the key points where you can be making more money, from the moment your client takes their seat to the point of payment.

Includes an exclusive discount code for Aston & Fincher, revealed at the end of the session.

11.45am – 12.45pm

SELF/HELP Session with Content Kweens’ Ben Lifton

Content That Converts

Do you look at other hair artists and think ‘why can’t my account look like that?’ Are Instagram Reels unravelling your confidence? You’re not alone! Learning how to properly market yourself online can have a huge impact on your business profile – and Ben Lifton is the one to teach you how. He’ll be imparting how you can harness the power of content marketing to help you stand out from the crowd in no time.

Tune in to hear about how to WIN a one-to-one, personalised Zoom education session with Ben!


2pm – 3pm

SELF/MADE Masterclass with Wella Professionals

True Grey

Covid changed many client behaviours, and a big one has been the change in attitudes to grey hair. Whether it’s clients deciding not to colour their grey hair anymore, or complaints of yellowness that they don’t like, these changes can have you on the back foot and losing clients. Join Clayde Baumann for a one hour masterclass to discover the new True Grey collection from Wella Professionals to connect with a new clientele. Learn all about the Silver Glow Services, for naturally grey hair that are free of commitment and damage, and confidently turn out silver sirens.

Includes an exclusive discount code for Aston & Fincher, revealed at the end of the session.

Now that we’re caught your attention, here’s how you can get involved!

SELF/STYLED Sunday is held on Zoom, so you can get involved with our freelance community wherever you are. We want to offer you the most flexibility we can in enjoying SELF/STYLED Sunday, while also keeping costs low.

Our two Masterclasses — featuring those exclusive Aston & Fincher discount codes — cost just £5 each to attend. Insane value for money! And that’s not all… The SELF/HELP Session from Content Kweens is FREE to attend. Yep, we said free. Simply order your tickets from our Store to receive the Zoom links to tune in.

To commemorate a whole year of SELF/STYLED Sundays, we wanted to extend an additional offer to really celebrate our skills-sharing community. For each Masterclass ticket sold, we’ll give you a complimentary ticket to share with a friend. If they sign up for their complimentary ticket, you will be entered into a draw to win a one-to-one training session with Ben Lifton of Content Kweens*. Friends who learn together stay together! Your email confirmation will include a link to a form for your friend to fill in to redeem their complimentary ticket for the Masterclass you have just purchased.

Tickets are available NOW! Click here to snap one up — see you on the 21 November!

Read more about previous SELF/STYLED Sundays here >>

SELF/STYLED Sunday banner featuring Ben Lifton, Jonathan Andrew and Clayde Baumann

*Winner to be chosen at random from the list of Wella Professionals and Fudge Professional Masterclass ticket holders whose referral tickets have been claimed. Winner will receive a one hour, one-to-one session on Zoom with Ben Lifton. Only one entry to the draw for ticket referral. Winner will be selected and informed by 30th November. For full T&Cs click here.

Sign up for FREE access to the Salon Smart HUB

Creative HEAD on Instagram