The Briefing – June 2021

New hair product launches June 2021

Ready for your briefing? It’s time to get the lowdown on our pick of the latest professional hair care launches for the month of June.

ALTERNA My Hair. My Canvas. City Slay Shielding Hairspray 

City Slay Shielding Hairspray from ALTERNA My Hair. My Canvas. has scooped the Best Hairspray title at the Marie Claire Awards – high praise indeed!

RRP £26.49
Available at Alan Howard and Salon Promotions

L’Oréal Professionnel Paris Serie Expert 10-in-1 Absolut Repair Oil 

Welcome new 10-in-1 Absolut Repair Oil from Serie Expert, as the entire iconic L’Oréal Professionnel Paris range enjoys a revamp! The same innovative formulas, with packaging made with 100 per cent recycled plastic and produced in a carbon-neutral factory.

RRP £25.50
0800 030 4034

American Crew Prep & Prime Tonic

American Crew Prep & Prime Tonic acts as the ultimate tool to prepare hair for cutting and styling. It’s vegan, silicone-free and the re-engineered packaging is made with a minimum of 80 per cent Post-Consumer Recycled Plastic.

RRP £15.70
020 7391 7440

JOICO Peta approved products 

JOICO is now certified by Peta as ‘Animal Test-Free’ which means the brand has been verified as not conducting, paying for or allowing any tests on animals.

0845 071 2326

Fudge Professional Everyday Clean Blonde Damage Rewind

Fudge Professional Everyday Clean Blonde Damage Rewind is for blondes who want a neutral tone. Think of the duo as like a gradual self-tanner – there’s no danger of over-toning!

020 7845 6333

Redken Volume Injection

Google searches on adding volume to hair are up 40 per cent – step forward Volume Injection from Redken, containing Filloxane for a body-boosting blend.

0800 030 4034

Maria Nila The Eco Therapy Revive collection

The Eco Therapy Revive collection from Maria Nila leaves hair deeply cleansed and refreshed. With 100 per cent recycled ocean plastic bottles, it’s a big step forward for the environment.


Indola Blonde Expert range

Indola has reformulated its Blonde Expert range, with up to 9 levels of lift, a collection of Highlifts and Pastels with new shades and complementary mix-in Ultra Cool Booster and Ultra Lift Booster. There’s integrated Hair-Bond Technology for protection and more sustainable packaging, too.

Available at Capital Hair and Beauty

Kérastase Curl Manifesto

You know a Kérastase bottle means a little luxury, and its new Curl Manifesto range will not disappoint. Restorative manuka honey and strengthening ceramides help to leave all textures touchably soft and hydrated. There’s an in-salon nourishing Fusio-Dose treatment, and we love the Curl Manifesto Refresh Spray, a spritz for second-day curls.

0845 600 0122

Bumble and bumble Bond Building collection

Go for gold with the Bumble and bumble Bond Building collection, formulated with a Honey Bond-Building Complex to repair hair fromthe inside out. The compact collection works seamlessly to strengthen hair by creating g new hydrogen bonds within the cortex.


The Gamma Store Privacy washpoint

The Gamma Store Privacy washpoint features high-sided panels for a little seclusion, and is available on offer from Aston & Fincher in multiple configurations – including sofa style with electric footrest and shiatsu massage.

(USUALLY £3,335)
0345 201 0825

Goldwell NUWAVE

Goldwell’s NUWAVE is the first semi-permanent shape-change service, and promises effortless waves for up to three months. It’s all down to the Smart Control Bond System, which ensures that when waves reach the shape you want, the process stops.

020 3540 1200

Natucain Hair Activator Spray

The Natucain Hair Activator spray delivers  a 90 per cent reduction in hair loss and a 93 per cent improvement in hair growth, with up to 30,000 new hairs within six to eight weeks. It is odourless, leaves no residue and is suitable for men and women of all ethnicities. One bottle; up to 30,000 new hairs? That seems like maths we can get behind.

RRP £150

For more Self/Service product picks, click here.

Read our June issue online >


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