The Briefing – October

Ready for your briefing? It’s time to get the lowdown on our pick of the latest launches for the month of October.

Color Wow Dream Filter 

Even if clients are looking after their colour with specialist shampoos or masks, it’s inevitable that it will warp due to the minerals and metals found in the water. Color Wow’s Dream Filter helps to negate these effects, acting like an Instagram filter in real life. This easy-to-use spray doesn’t strip, dehydrate or damage hair as it works – leaving hair bright and perfected. 

RRP £24
020 7229 5757

JOICO Vero K-Pak Color Age Defy Natural Beige 

The seven new Vero K-Pak Color Age Defy Natural Beige shades from JOICO tap into the mushroom-tone trend perfectly.

in-salon service 
0845 0712326

evo whip it good 

New whip it good moisture mousse from evo is rich yet with a light hold that enhances and controls dry hair, reducing frizz and adding shine.

RRP £21
0800 9554285 

Redken Brews Liquid Matte Paste 

Redken Brews Liquid Matte Paste offers light moisture with medium control.

RRP £16

Tangle Teezer Wet Detangler Larger 

The new Wet Detangler Large from Tangle Teezer has the same flexible teeth of the original, but at 20 per cent larger and with 108 more teeth, it is ideal for thick and curly hair.

RRP £14
020 7738 4458 

Electric Worktools WT-1 Harrier Hairdryer

Fancy blow-drying clients with the power of a Harrier Jump Jet? Well, the WT-1 Harrier Hairdryer from Electric Worktools is the next best thing...

RRP £95
01273 775397


The Barbicide one litre jar is ideal for easy disinfection of your grooming tools, and has a no-rust guarantee – it’s iconic for a reason.

Price £24.99

Moo Hair

Inspired by the rise in vegan salons popping up across the UK, Moo Hair is an ethical line of products suited all hair types, and is kind to the environment. Everything in the luxurious range promises to reduce frizz, protect from UV exposure and environmental toxins, and leave hair feeling clean, shiny, soft, full ofbody and in a great Moo-d!

RRP from £22

BaByliss PRO Foil Shaver 

The Foil Shaver from BaByliss PRO is designed for blending and fading with precision. Enjoy 120 minutes of run time from a three-hour charge.

Price £60

evo fab pro staino

A colour palette of 10 super-bright and intense direct dyes and a clear, staino by evo fab pro is fully intermixable for customised, long-lasting bold colour and shine.

In-salon service

Paul Mitchell XG

Say hello to the New Naturals, the new 10-strong shade range from the color XG by Paul Mitchell. It keeps clients looking fresh without stepping out of their colour comfort zone.

In-salon service

JOICO  LumiShine YouthLock 

LumiShine YouthLock is JOICO’s first collagen-infused permanent colour, delivering plumping hydration to revitalise hair with bounce, body, and softness while offering 100 per cent grey coverage.

In-salon service 

Aveda Full Spectrum Vibrants Semi-Permnanet Treatment Hair Colour 

Full Spectrum Vibrants Semi-Permanent Treatment Hair Colour from Aveda is 95 per cent naturally derived. Use it alone for intense vibrant results or blend together to create customised shades.  

In-salon service

Great Lengths 

Taking its colour shade offering to more than 80 hues, the three new colours Dusty Pink, Coral and Autumn Foilage are now available from Great Lengths in GL Tapes and classic bonds.

In-salon service

ASP Kitoko Botanical Colour 

Mindful clients looking for vegan, gluten-free natural colour? New ASP  Kitoko Botanical Colour is 87 to 100 per cent organic depending on the shade, with natural dyes including henna, cassia and turmeric. There’s a Primer Shampoo too to prep a blank canvas.

In-salon service

American Crew

American Crew is giving good face with new lightweight 2-in-1 Skin Moisturizer & Beard Conditioner, and Moustache Wax, a strong hold wax designed to create a firm, long-lasting style.

RRP £14 each

It's a 10 

The original Miracle Leave-In product from It's a 10 has 10 benefits to guarantee gorgeous hair and fast became a hero for hairdressers across the US. Now launching in the UK, its line-up includes shampoos, conditioners, masks and more to get experimenting with. They’re all stuffed with natural ingredients too, such as sunflower seed and green tea. Believe in miracles...

RRP Miracle Leave-in £15
0345 201 0825

ghd Royal Dynasty collection 

The ghd Royal Dynasty collection is here to put clients in the holiday spirit early. These sleek burgundy travel cases and pretty rose gold tools would brighten anyone’s Christmas.

RRP from £99
01924 423400


KeraStraight styling products

 Choose from six KeraStraight styling options to mix and match and use wet and/or dry – it’s fun to experiment!

RRP from £23
0330 0882226 

milk_shake Integrity Reconstructive System

The milk_shake Integrity Reconstructive System is made up of three parts – Rebuilder, Fibre Sealant and Leave-in – to restore damaged hair.

in-salon service 
01392 365177

ALFAPARF Milano Semi Di Lino SCALP

Thanks to probiotic and prebiotic active ingredients, SCALP from ALFAPARF Milano’s Semi Di Lino range is dedicated to balancing the scalp and revitalising the hair.

RRP from £12.95
+353 4585 6490

Pulp Riot Faction 8 

Faction 8 is Pulp Riot’s highly-anticipated permanent colour range created specifically for today’s techniques – 10 colour families and 80 shades with potent boosters give you true flexibility.

in-salon service
0330 0940450

Remi Cachet Master Parting 

Remi Cachet founder Victoria Lynch created the Master Parting for her own clients suffering with hair loss. Now it’s available to salons in 19 shades and a variety of fittings.

Trade price from £329
01642 867213

Takara Belmont Legacy 95

A reinvention of one of Takara Belmont’s earliest barber chairs for the modern era, Legacy 95 is robust, comfortable and with an authentic vintage vibe.

Price from £3,295

mr muk 

New mr muk is a sculpted collection with clean modern formulations, concentrated designer fragrances and sleek shelf appeal.

RRP from £9.95