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Standing out from the crowd

It’s competitive out there – and to win clients through your door and get them to keep coming back you need to offer them something no-one else is. These salons explain what they do different

Blue Mango

@bluemangosalon 

POINT OF DIFFERENCE
Customised packages to cover everything

Merike Dette, owner: “The Blue Mango is a full 360-degree salon, offering everything from hair and beauty treatments to aesthetic procedures like dermal fillers and Botox. It means our clients can come to us and have everything taken care of. Women want these services but don’t have the time to travel from venue to venue or for multiple appointments. My ethos is to make sure customers who come in for a facial or mani stay to have their hair cut and coloured.”

“Our USP is a subscription package called The Octopus Treatment. It includes a massage, facial, wax, mani/pedi and full balayage.”

Rage Hair

@ragehairtamworth

POINT OF DIFFERENCE
Experiential approach
Ryan Wilkins, owner: “At Rage Hair we offer an experience rather than just a service. We talk a lot about the ‘client journey’, which starts from the moment they pick up the phone to book an appointment to when they leave. Redken has worked closely with us to ensure this is the best it can be. Everyone is different and we want to make sure everyone is catered for – what works for some will not agree with others. We recently expanded into next door to create a barber shop, which has enabled us to further tailor our client’s journey. Clients can either choose the luxury and relaxation of the salon or visit the more social, vibrant atmosphere of the barber’s lounge.”

“Clients can either choose the luxury and relaxation of the salon or visit the more social, vibrant atmosphere of the barber’s lounge.”

Alchemy Hair

POINT OF DIFFERENCE
Complete relaxation
Amy Kearney, owner: “The number one thing we strive for as a salon is relaxation. Whether the client has been coming to see us for two weeks or two years, they will enjoy the most relaxing experience every time. We provide complimentary head, neck and shoulder massages before every cut or blow-dry service, and a complimentary hand and arm massage while a client’s colour is developing. It’s these things, as much as great cuts and colour, that bring people back.”

“Whether the client has been coming to see us for two weeks or two years, they will enjoy the most relaxing experience every time.”

The Blowout by Kate London

@theblowoutmcr

POINT OF DIFFERENCE
Destination blow-drys
Kate Nixon, owner: “We re-opened our flagship salon in Manchester in July this year but up until that point we’d been a blow-out bar…
the UK’s first champagne blow-out bar to be precise! When we decided to expand the menu to include colouring alongside make-up and manicures, I knew I needed to pick the right partner. Redken offered everything – incredible formulations, marketing and education, and I’m completely in love with its Shades EQ range. The Bar, as we like to call it, is one of a kind. I’ve stripped back the mirrors for the big reveal because as the experts we work our magic while the client waits to be wowed.”

“As the experts we work our magic while the client waits to be wowed.”

House of Evelyn

@hseofevelyn

POINT OF DIFFERENCE
Opulent salon environment
Georgina Barnes, owner: “We like to think that House of Evelyn is different to other hairdressers. It isn’t just a salon but an experience, we take our guests on a journey. All the team are down to earth and will make you feel completely at ease, but the salon and atmosphere is opulent. It’s pure pampering. From the moment they enter to the aftercare we give, we’re here to make a difference, which is probably why we love Redken so much. It’s a luxury brand that can completely transform someone’s hair, and that change can make someone’s day. Redken has gone above and beyond to help and support us, but not only that, it has taken the time to get to know us as a team. It’s always asking if we want to send the staff on training and always knows exactly what would be perfect for each individual.”

“We’re here to make a difference, which is probably why we love Redken so much.”

The Hair Club

POINT OF DIFFERENCE
One-to-one experience
Stephanie Ritchie, owner: “In The Hair Club there is only one chair so I only ever have one client at a time. It means I can focus all my attention on that person and it becomes a completely different experience. I worked in a salon for years but I began to feel restless and slightly disillusioned with the industry. Only having one client in the salon at a time means I can tailor it to suit them. I’ve come up with little touches, for instance my regulars all have their own playlists that go on when they come in. The Hair Club is a demonstration of the principle that client experience is paramount in today’s consumer movement. Different works.”

“I’ve come up with little touches, for instance my regulars all have their own playlists.”

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