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Stream on: What we learned at Salon Smart Live 2020

No lockdown could stop us – Sunday 27 September saw the very first digital Salon Smart event, a full day of thought-provoking, team building, business-boosting ideas for your salon… and it took place in viewers’ very own homes! Here’s a little taste…

It may have been a little later than planned, but nothing could stop Salon Smart from inspiring and connecting salon owners and hairdressers across the UK! For the first time ever, Salon Smart went fully virtual, a live experience beamed onto laptops and mobile phone screens with interactive elements such as instant polls and questions pinged right to the incredible line-up of industry experts.

It was amazing that we could get together in this way, especially after such a turbulent year for us all. The aim of Salon Smart was to discuss the next steps, to reconnect, listen to each other and learn new ideas to put into our businesses to move them forward – planning and preparing for the future, whatever that might look like.

All carefully social distanced and PPE applied, the Salon Smart Live studio played host to our amazing programme of speakers, with the Working Lunch sessions seeing brilliant business and creative experts from our associate sponsors joining remotely to share insights on essential subjects such as successful email marketing and building a brilliant team… and all were there to take the audience’s questions too and offer real help and support during such a challenging time.

So, the scene is set… but what did we really learn from Salon Smart Live? Well, let’s have a little look…

THE STATS

Who’s in your watch party?
Three-quarters of the Salon Smart Live audience were watching the programme alone – very Covid-19 safe!

What’s the situation with apprentices in your business right now?
59% are taking on apprentices – brilliant news!
18% are prioritising other areas of the business due to the Covid-19 pandemic
14% are not recruiting right now, for financial reasons
9% are struggling to find apprentices

What’s your attitude to mobile/self-employed stylists?
61% believe employed stylists are best for their business/the industry in general
18% believe mobile stylists are a threat to salons
11% actively encourage self-employed stylists to work in their salon
11% worry that some of their employed team are secretly seeing clients in their own homes

What’s the number one priority for your business next and into the next year?
50% will be updating or adding new services
25% will be focusing on growing the team
25% plan to focus on training and education

Based on recent experience, how do you think client behaviour will pan out over the next six months?
100% believe financial restraints/fear of Covid will mean they will visit less frequently than before

For more from Salon Smart Live, click here >