Strength and beauty with IGORA ZERO AMM

Promotion – Schwarzkopf Professional

Zero ammonia and zero compromise with IGORA ZERO AMM from Schwarzkopf Professional

Colour clients are more clued up than ever about what is being applied to their heads during an appointment. They always expect a great technical service, while being more ingredients-conscious when it comes to colour options.

Whether they’re after a warm honey or a fierce red tone, IGORA ZERO AMM has the bandwidth to offer them almost every shade of the rainbow – in all its ammonia- free glory – as well as up to 100 per cent white hair coverage.

There’s also good news for colourists. IGORA ZERO AMM not only spares the painter the unpleasant notes of ammonia, but they can also get on with their art without reaching for a dedicated developer, as it can be used with the existing IGORA ROYAL Oil Developers. This is easy to use and ALWAYS beautiful colour. That’s the experience – what about the performance? You only have to look into the formula to see why IGORA ZERO AMM is leading the way in caring colour innovation.

Unscrew its 100 per cent recycled plastic cap and watch the impossibly smooth formula flow. Inside, phytolipid technology including natural oils and optimised pigment mixes enable equal pigment penetration from root to tip – say goodbye to uneven colour!

Working hard within this heady mixture is grape seed and apricot kernel oil, which improves colour performance leading to long- lasting, true-to-tone colour. But colour can only go all the way with hair that’s supported through moisture. Here, IGORA ZERO AMM doesn’t disappoint. Infused with omega 9 unsaturated fatty acids, expect an all-encompassing nourishing embrace, supporting the moisture balance for sky-high performance.

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IGORA ZERO AMM is packed full of nourishing ingredients such as grape seed and apricot kernel oil which feed the hair while giving true-to-tone results. And the added bonus is that there’s no need for a separate developer as the IGORA ROYAL Oil Developers are already ammonia free!

Siobhan Haug, Haug London Haus

Improved colour direction and performance and up to three levels of lift is all well and good, but how about neutralisation and great coverage for true-to-tone colour as well? Reach for IGORA ZERO AMM for a natural-looking result. Paint away all day across many heads, the result will always be tip-top.

When you’ve used up the colour, it’s anything but a dead weight. Wrapped in sustainable packaging including a 100 per cent recycled aluminium tube and a 92 per cent recycled paper folding box, you don’t have to feel guilty about where it’s going next. This really is colouring with care, for both your people and the planet.