Promotion – OLAPLEX
For luscious, luminous locks that outshine even the most decorated tree, it can only be OLAPLEX this Christmas
Three under the tree
Shimmering outfits are redundant without star-quality hair to match. Offer clients a trio of sensational bond-building stocking fillers from OLAPLEX Togetherness, sentimentality, silliness… the festive season is all this and more. It may seem like fun and games, but underneath it’s all about heart.
OLAPLEX’s trio of limited-edition holiday gift sets are underpinned by something deeper too – its patented bond-building technology. In-built into each gift set is this pioneering formula that repairs damage, relinking damaged bonds to boost strength at a molecular level – for every hair type. Each set contains the game-changing OLAPLEX No.3 Hair Perfector, which dials down on breakage and muscles up all hair types – a perfect gift to share to help hair have the best 2024 possible!
For clients wanting to bestow the gift of stronger hair today and tomorrow, there’s the Strong Days Ahead Hair Kit, for super-strong hair that swishes with purpose. Alongside the No.3 Hair Perfector, there’s the No.4 Bonding Maintenance Shampoo which cleanses, hydrates and softens, and the No.5 Bond Maintenance Conditioner, which nourishes, hydrates and reduces split ends – a comprehensive step-by-step journey to brilliantly better hair.
For others, it’s a smooth finish that really matters, and having hair that’s so silky and sensual it shines like a mirror when the light hits. OLAPLEX has a Christmas treat for them too, and it’s the Smooth Your Style Hair Kit. Alongside the No.3 Hair Perfector, gift receivers will enjoy the No.6 Bond Smoother, which irons out frizz and speeds up blow-dry time, and the No.7 Bonding Oil, which adds shine and softness to the hair, as well as heat protection. Inside, you will also find the No.9 Bond Protector Nourishing Hair Serum, a handy helper that promotes style memory and protects hair from both heat and pollution.
Impressive gifts that leave us with a smile are found in smaller packages too. For this, offer the OLAPLEX No.3 Gifting Ornament, a beautiful bauble that can pretty up any festive tree before it’s opened on the big day. Inside is the No.3 Hair Perfector, an ideal start to anyone’s bond-building journey… and is sure to leave them wanting more.
Behind the miracle
A genre-smashing, innovative hair brand doesn’t appear from nowhere. OLAPLEX is the result of sustained scientific research that’s changed the hair repair game for good.
The story of OLAPLEX has become a modern industry legend. How one revolutionary innovation from humble beginnings went on to transform the hair of millions.
It’s a fascinating tale to tell, so cosy up by the fire and let’s begin… It all started in 2014 when two California-based chemists created a whole new haircare category from their garage – bond-building.
This technology meant that broken bonds – created by aggressors such as chemical services, heat styling, mechanical friction and pollution – could now be repaired and hair built back stronger and healthier looking. Now, nearly a decade later, clients no longer need to choose between damaged tresses and an extreme cut, or to swerve colour to avoid damage… the solution to better hair had arrived! OLAPLEX is the gift that keeps on giving, and a miracle that happens every day of the year.