‘Stylethentic’ by Zoë Irwin for ghd

For ghd’s new season Trend Reveal, inspiration comes from the bespoke cuts, colours and textures seen on the runways, social media and streets. With a focus on  hyper-personalisation, the looks celebrate the individual, while adding bespoke touches influenced by the most interesting micro-trends of the moment. The end result is a fun, fresh and diverse series of looks. Ultimately, it references the work created in salons every day; inspired by the client and given a twist through the stylist’s knowledge of not just what’s trending, but how it can be made relevant to the individual.

The Spring/Summer 2022 Trend Reveal comprises of eight model looks, all built on key techniques, silhouettes and finishes that reflect the season’s microtrends and maximise the potential of ghd tools. Created by Zoë Irwin, they’re the building blocks of the season, ready and waiting for you to reinterpret for your clients.

 Hair: Zoë Irwin for ghd 
Photography: Harley-Moon Kemp
Creative: Amy Sontae
Styling: Ozzy Shah
Make-up: Meg Lindow

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