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Styling for S/S20 with no limits

The new BaByliss 9000 made appearances at some of the hottest S/S20 shows – we went backstage with BaByliss Pro to discover how you can recreate some of the looks

The perfect ponytail – Matty Bovan S/S20

Perfectly straight, long and oh so silky, the look created by Syd Hayes and his squad with BaByliss PRO this season was “every woman’s dream.” Speaking backstage ahead of the show, Syd said: “we used the BaByliss 9000 Cordless Straightener with gel to create the perfect pony. You won’t get it any cleaner or shinier – and because it’s cordless, you can keep perfecting it right until the minute the model goes out onto the catwalk or in front of the camera.”

The Kit
BaByliss PRO ItaliaBRAVA
Elastic thread

BaByliss 9000 Cordless Straightener
BaByliss PRO Super Motor Clipper  


Sharp, straight and sculptural – Halpern S/S20

Effortless, slicked-back hair, with a serving of embellishment and glam-rock edge was the theme of the day at Halpern S/S20. We got to see a slice of the action backstage from BaByliss PRO and lead hairstylist Sam McKnight.

The Kit
BaByliss PRO ItaliaBRAVA
Hair by Sam McKnight Modern Hairspray
BaByliss 9000 Cordless Straightener
BaByliss PRO Ceramic Crimping Iron 


Sculptured finger waves, s-bends and slick chignons – Ermanno Scervino S/S20

A timeless style with a sleek and sophisticated edge. Backstage at Milan Fashion Week lead hairstylist Syd Hayes worked with BaByliss PRO to create a modern classic using the BaByliss 9000 Cordless Straightener. Described as “hairdressing at its finest” by Syd, the look featured s-bend waves, created using the Cordless Straightener to form the chignon.

The Kit
BaByliss PRO ItaliaBRAVA
Elastic thread

BaByliss 9000 Cordless Straightener


Power braids and relaxed waves – Max Mara S/S20

Lead hairstylist Sam McKnight created super long military schoolgirl braids, taking influence from cult drama Killing Eve and star of the show, Villanelle. For models with shorter hair, Sam and his team created shaggy lobs, using the BaByliss 9000 Cordless Straightener to create movement through the ends.

The Kit
BaByliss PRO ItaliaBRAVA
BaByliss 9000 Cordless Straightener