Rise and shine

Discover the ultimate no-rinse treatment which nourishes clients’ strands while they sleep,

Yoü and I

Lady Gaga’s master hair and wig stylist shares all about his career

New season, new looks

Meet your new backbar must-have to reconstruct, rebuild and protect damaged tresses

K-O hair damage with JOICO K-PAK

Fresh for 2020, the iconic range has been given a boost

UPDATED: Back to work help from hair’s biggest brands

Hair names are sharing help on hygiene, salon layouts, client bookings and more

Ready, set, hydrate

Hydration that won’t weigh hair down

24-hour hydration is HERE

This is THE solution to fine and dehydrated tresses

Thirst Aid Treatment

Introducing a new look AND new technology

Quench Thirsty Hair With Moisture Recovery

Say hello to ultimate softness and manageability

Hot style. Zero heat!

Introducing no-blow styling freedom for all

Ditch the dryer

Polish, control and enhance clients’ natural texture

Dreams do come true!

Give clients the blowout of dreams

Speed up your blow-dry

Create a ‘do that’s  shiny, smooth and luxuriously soft

The Perfect Pairing: Effortless Waves

Create in-demand styles with ease thanks to these perfect styling partners from JOICO

Elixir of life

LumiShine YouthLock from JOICO will have clients believing you can work miracles

See it. Feel it. BELIEVE it.

Press play on Defy Damage from JOICO