Elixir of life

LumiShine YouthLock from JOICO will have clients believing you can work miracles

See it. Feel it. BELIEVE it.

Press play on Defy Damage from JOICO

The JOIcolor System

The JOI of healthy hair

Salon I-Deas by JOICO

Creative talent is only limited by one’s imagination

Create healthy hair every day

Meet the daily-use wonder spray

An Education Experience Like No Other

A spectacular week-long getaway for hair professionals

Blonde Ambitions

Deliver the healthiest blonde yet

Enter Another Dimension

Get more depth with every colour creation

Meet the Masters

Get to know JOICO’s new guest artist director and brand ambassador

Up the Intensity

Put your client in the spotlight

Clash Collection

Clashing colours and opposing cutting techniques

Star stylings – creating red carpet looks for Emma Stone

We chat to Mara Roszak about styling hair for Hollywood

Rainbow shades for all!

Can darker-haired clients FINALLY enjoy the temporary colours their fair-haired friends have enjoyed for so long?

Discover the JOIcolor System

Experience the joi of healthy hair

Q&A with… JOICO European Design Team members David Murray and Ryan Nicoletti-Dowd

Where a clash of minds meets the JOI of colour

Spotlight on: LumiShine

Meet JOICO’s shiniest color line