Shine a new light on blonde
Experience blonde in a whole new lightÂ
Get the look: Lady Gaga at the Academy Awards
Frederic Aspiras shares how he created the sleek and chic look
‘Meraki’ by Sevda Durukan
A showcase of diverse shapes and expressive colour which depict strength and power
The Lift – Time to raise your game
The products to reach for when time is of the essence or when you need to produce a big change for a shoot or show.
Aim higher with JOICO styling products
Three brand new releases from JOICO to fuel your styling passion
Go the distance with new JOICO Colorful
Long-lasting colour, cared for hair.
Realise your blonde ambition
The Blonde Life collection from JOICO is here to help you create any blonde your client can dream of
Rise and shine
Discover the ultimate no-rinse treatment which nourishes clients' strands while they sleep,
Yoü and I
Lady Gaga's master hair and wig stylist shares all about his career