Rouge Allure

Red alert…

Evolve together with #mydentity

Social media star – Guy Tang – launches customisable colour range

Discover the #mydentity collection

For all your hair colour needs


Introducing the Naked Collection from #mydentity

On-demand education

We pick our favourite Guy Tang How-to videos

#mydentity: in detail

A closer look at what makes #mydentity so good

Guy Tang’s #mydentity lands in the UK

The social media star’s range puts the fun back into colour