Unlock The Blonde Story for 2021

Introducing a new digital space and event dedicated to all things blonde!

REVEALED Clients feel safe back in salons

New post-lockdown research shows positive client feedback

Progressive and proactive – it’s The Outliers

These salons, educators and artists are all proudly part of the Redken Tribe – perhaps they have a few ideas to inspire you too

The future proofers

The consumer landscape can rapidly change… that’s why these salons are future proofing their businesses

The future proofers: part two

Find out how these future proofing their businesses to ensure they thrive under any circumstances  

Ego is in the name, but you won’t find it in the team

Meet some of the team keeping West London hair looking wonderful

Turning Heads

She’s the balayage boss turning heads around the globe

Worth the wait

These colourists share how they garner fervent followings 

Worth the wait: part two

From ultimate blends to providing the zen factor, these salons are raising the colour game

The social climbers

These are the salons transforming the social sphere, one like at a time

The social climbers: part two

You don’t need a 9,000 sq ft salon to make a big impression on social media

Going live

Meet the local talent making education more accessible than ever

The social connection club

Welcome to The Social Connection Club. Want in? 

On the spot with George Northwood

Quick-fire questions with the owner of the eponymous A-list favourite hair haunt

Life in Lockdown exclusive: Guido and Redken part ways

Session legend may launch his own product

Rebels and renegades unite – it’s the Outliers

Daring design by Guido Palau and RADIO London