Social Media for Salon Owners 101
It’s time to utilise the tool to your best advantage
Sophia Hilton
The birth of Backwash Balayage
Find out how PAINTER Sophia Hilton created her signature technique
It’s okay to fail
PAINTER Sophia Hilton on the power of mistakes
Most Wanted Colour Expert 2018 – the final countdown
We have our Colour Expert finalists!
When Larisa met Sophia
London cool meets laid-back LA as we get two hair colour giants together
Why colour?
What made this twosome pick painting over the shears?
The Instagram issue
They rule the social space, but do these queens ever get Insta-fatigue?
Some advice from Larisa and Sophia…
Marketing, educating mum and kit bag must-haves…
Meet our mentors
The guidance and advice that spurred on the social superstars
Brand you
Hats, hair and making an impression.
The B word
Will the rise in ‘gentler’ bleaches help or hinder client expectations?
Winging it
Sophia Hilton on why ‘winging it’ won’t fly
A retrospective: 5 years of fabulous Most Wanted Colour Expert imagery
Explore the finalists’ lookbooks since 2013
The importance of colour and personal branding
Sophia Hilton on why yellow’s her fellow
Closer Look: Our 2017 Most Wanted winners
Meet 2017’s hair movers, shakers and history makers
My Insta 5
What are today’s vibes, Sophia?