explore news CONVERSATIONS HEADER Creative head x authentic beauty concept techniques header inform home inform freelance content connect home connect inform header home explore documents header creative projects header
Colourists Achieve Industry-First Degree-Level Qualification

Colourists Achieve Industry-First Degree-Level Qualification

Colourists Achieve Industry-First Degree-Level Qualification

The first cohort of expert colourists to achieve the Wella Colour Higher Level Diploma – the brand’s most advanced hair colour qualification, equivalent to a colour degree – have enjoyed a formal graduation ceremony at Glasgow University’s Clyde College.

by AMANDA | INFORM

The Diploma, an industry first, is a ground-breaking SCQF Level 9 qualification that recognises the professionalism and technical acumen needed to be a true colour expert.

The highly intensive course, which took the 24 students 20 months to complete, addresses subjects such as the biology and chemistry of hair, a unit on psychology with factors related to mental health, client safeguarding techniques and leadership, alongside considerations for maintaining sustainable and profitable business practices.

The course also included a visit to Wella’s R&D centre in Darmstadt, Germany, to gain insight into the process behind creating a leading professional hair colour portfolio.

Says Wella’s senior education manager, Paul Fensome: “We are thrilled with the success of year one of this course. It’s an incredibly challenging syllabus with academic modules designed to push experienced colourists to the limit.”

Wella Professionals Partners With F1 Academy All-Female Racing Series

Wella Professionals Partners With F1 Academy All-Female Racing Series

Wella Professionals Partners With F1 Academy All-Female Racing Series

Iconic brand joins the grid at Formula 1 Pirelli Grand Prix Du Canada 2025

by AMANDA | INFORM

Start your engines – Wella Professionals is the new official partner of the F1 Academy all-female racing series.

Beginning with Round 4 at the Formula 1 Pirelli Grand Prix Du Canada 2025, Wella Professionals will be represented on the F1 Academy grid by Joanne Ciconte, in the Wella Professionals operated by MP car. Wella’s bespoke branding on the vehicle coincides with the launch its new global campaign Make It You, which champions self-expression through limitless creativity.

Ciconte will sport a specially designed race suit inspired by Wella Professionals’ iconic mermaid and signature red hue. The brand will also celebrate Make It You by emblazoning it on the rear wing of the #25 car.

Wella Professionals will run tailored events at key races throughout the season, with bespoke fan engagement activities located within the F1 Academy paddock. Through this partnership, Wella Professionals will also offer touch-ups within the F1 Academy Paddock Club suite from the company’s portfolio of nails and beauty tech brands OPI and ghd.

The multi-year global partnership between Wella Professionals and F1 Academy underpins the mission from both brands to inspire a new generation of women to pursue their ambitions and express their individuality. The deal follows a year of audience growth for F1 Academy with seven races across three continents in 2025, broadcasters in more than 170 markets and the documentary series’ F1: The Academy’ now streaming on Netflix.

Susie Wolff, managing director of F1 Academy said: “It is fantastic to see Wella Professionals, a brand driven by innovation and championing creative craft for more than 140 years, boldly back women’s sports while supporting our mission to fuel the future of women in motorsport.”

“We are driven by our mission to enable limitless transformations and encourage self-expression,” added Marlene Lotter, global brand senior vice president at Wella Company.  “We share this spirit of empowerment with F1 Academy and look forward to partnering to unlock the potential in their rising talent – on and off the track.”

Wella Professionals Hosts Destination 2025 In Malta

Wella Professionals Hosts Destination 2025 In Malta

Wella Professionals Hosts Destination 2025 In Malta

More than 1,000 hair pros from 52 countries meet to see reveal of new brand initiatives and trends

by AMANDA | INFORM

Wella Professionals has gathered more than 1,000 hairdressers, press and ambassadors from 52 countries in Malta to celebrate the craft, creativity and future of the salon industry at its annualcelebration Destination 2025.

A line-up of artistry on stage, hands-on education, brand experiences and trend reveals were on the menu, as Wella Professionals’ unveiled R.I.S.E. with Wella, a global platform dedicated to advancing Relationships, Inspiration, Science and Education.

Delegates from Wella’s RED club in the UK & Ireland joined the global gathering and were welcomed to Malta by Wella Company general manager UK & Ireland, Max Amen, at a gala dinner at Malta’s famous La Valette Hall. The sunset drinks reception and dinner were followed by a hair show by HOB Academy’s Akin Konizi, Nestor Sanchez and Elijah Hourrides, alongside business advice from HOB Salons chief executive, Natasha Grossman.    

HOB Academy

Jordanna Cobella

The main Destination event was hosted by Patrick Cameron, and throughout, guests were treated to immersive education sessions, brand booth explorations and the unveiling of Wella Professionals’ new global campaign, “Make It You”.

A Trend Reveal Show saw artists unveiling Surreal Color, the brand’s Autumn/Winter 2025 trend inspired by artificial intelligence and the tension between reality and fantasy. Global ambassadors, including James Earnshaw, Renya Xydis, Yuya Nara and Romeu Felipe, showcased colour and care transformations using Koleston Perfect, Ultimate Repair and more from the Wella portfolio.

Cult brand Sebastian Professional delivered session styling at its finest, courtesy of global ambassadors, Shay Dempsey and Anthony Cole, creative director Pedro Saldana, and ambassadors Angelo Vallillo and Bekki Delehedy.

There were also honours for the winners of the International TrendVision Awards from 2023 and 2024, which finished with the Make it You show, featuring hair creations from global ambassadors James Earnshaw, Nikki Lee and Romeu Felipe.

Continue Reading

No Results Found

The posts you requested could not be found. Try changing your module settings or create some new posts.

Wella Professionals TrendVision Award 2025: The Career-Defining Opportunity For Freelancers

Wella Professionals TrendVision Award 2025: The Career-Defining Opportunity For Freelancers

Wella Professionals TrendVision Award 2025: The Career-Defining Opportunity For Freelancers

Bigger prizes, new opportunities and an easy way to enter TrendVision Award 2025 is calling.

For freelance hairstylists, the road to industry recognition can be a solo journey, but Wella Professionals’ TrendVision Award 2025 offers an unparalleled opportunity to step into the spotlight. This year’s competition is bigger than ever, with new categories, an exciting venue and prizes designed to fuel career growth.

The TrendVision Awards have long been a launchpad for emerging talent, offering freelancers a chance to showcase their skills, gain credibility and unlock new career opportunities. This year’s winners will play a key role in future TrendVision Award events, giving them ongoing exposure,beyond just the final.

With the introduction of the Digital Award, TrendVision Award 2025 also makes it easier for freelancers to enter and compete from anywhere. No need for costly travel, finalists will be announced via live video and receive free tickets to attend the event. Plus, with a £500 goodie bag included in the ticket package, the awards aren’t just about competing; it’s about making valuable connections and walking away with new tools for your kit.

Key Dates for TVA25

Photographic entries open: 21 April
Photographic entries close: 16 June (5pm)
Photographic results revealed: 21 July
Wella RED tickets on sale: 1 July – 15 August
General sale tickets: From 16 August

TVA UK & Ireland Final: 6 October

For freelancers looking to elevate their career, showcase their work and get in front of key industry players, Wella Professionals TrendVision Award 2025 is the competition to enter.

Find out more at wella.co.uk/trendvision

Check out the categories here.

Continue Reading

No Results Found

The posts you requested could not be found. Try changing your module settings or create some new posts.

What Did We Learn At Wella RED Business Network Live?

What Did We Learn At Wella RED Business Network Live?

What Did We Learn At Wella RED Business Network Live?

From the genesis of the Bank of Dave to the power of ‘Careless Whisper’, discover the insight we brought back from the iconic business event

by AMANDA | INFORM

With more than 250 from across the UK and Ireland based at Manchester’s Kimpton Clocktower Hotel, the 2025 Wella RED Business Network Live was engineered to tackle the challenges impacting salon owners right now. Both inspirational speakers and real business leaders took to the stage to share practical insights, personal experiences and debate potential solutions for headaches that will arise from the Autumn Budget and impending changes to employment rights. Here are they big lessons we learned:

Stay On Top Of Your Records – Or Else
With big changes incoming to employment rights – from unfair dismissal to harassment, family leave to flexible working – Sally Hulston and Ciara Fulton from law firm Lewis Silkin insisted record keeping will be key to staying on the right side of the law.

Show The Brilliance Of Being Employed
With the Budget bringing rising costs, VAT headaches and now employment rights changes favouring workers, being an employer has arguably never looked so unattractive. But Hellen Ward – joined on a panel by fellow salon bosses Anya Dellicompagni, Natasha Grossman, Alan Simpson and Patrick Gildea – encouraged everyone to communicate to teams just why being employed is so attractive, to stem the flow of talent leaving for self-employment. “We need to make sure that ‘employment’ doesn’t become a dirty word,” she insisted.

Focus On Strengths
Leadership expert Mark Edwards warned of the impact of low engagement on business (estimates put it at costing £257bn a year!). “Gen Z have zero tolerance for not being inspired at work,” he warned, with ‘quiet quitting’ on the rise. “You need to focus on what is right rather than fixating on what is wrong.”

Do ‘Tiny Noticeable Things’

You need to be up for making changes, warned leading motivational speaker and author, Adrian Webster, and doing ‘tiny noticeable things’ are explosive. “They show you care,” he said, “and they can often cost nothing.”

Fun Fact – Hard Graft Is Still Key

Formula One team owner and chairman of McLaren Applied, Nick Fry, was frank. “The difference between those who are successful and those who aren’t, is hard work,” he said. “The successful people actually get on and do it.”

Someone who just got on and did it? Dave Fishwick, best known as the brains behind the Bank of Dave in Burnley (he’s also the biggest supplier of minibuses in Britain). His start came from making a £29 profit on the sale of a used car, while working market stall shifts and spinning records as a DJ at night… often working seven days a week. “If you’re not making mistakes, then you’re not trying hard enough,” he said. “Take the risk and 99 per cent of them will pay off.”    

Adrian Webster

Flip The Conversation
Communication expert Lee Warren shared tips on how to be more persuasive, all through the power of language. “If you’re talking about a weakness and strength, put the weakness first in the conversation, then the strength last,” he advised. “The response will be very different.”

Don’t Get Comfortable
Starting with a cement mixer and a car paint sprayer to make her first big batch of popcorn, Cassandra Stavrou MBE – founder of healthy snack company, Proper Snacks – plays ‘Careless Whisper’ at 1pm each day through the office to signal its lunchtime… and desk eating is banned! But don’t mistake that for any kind of weakness – her drive has seen Proper Snacks hit £100m+ in sales, and its growing. “An impatient business is a progressive business,” she argued. “Comfort zones become graveyards for ideas. Embrace ambiguity and embrace contradiction.

Cassandra Stavrou MBE

Continue Reading

No Results Found

The posts you requested could not be found. Try changing your module settings or create some new posts.