Zoë Irwin creates a modern take on the ‘60s swoosh using the NEW ghd helios

Soft sixties volume is given a 2020 twist

The 2020 blow dry

Create the ultimate modern blow dry

Curl crush

Respect texture to create enviable curl definition

The wonder wave

California luxe waves made easy

The (reimagined) Cindy swoosh

Zoë Irwin creates a fresh take on Crawford-esque volume with the ghd helios “For this…

The A/W19 colour forecast

Meet the three most exciting hair colour trends for A/W19 identified by colourists

Are you ready to colour textured hair?

Clients with Afro-textured hair are increasingly embracing their natural texture… and embracing the possibilities of colour

In Conversation With… Zoë Irwin

Creative HEAD editor Amanda Nottage chats to super-stylist Zoë Irwin

‘Prints Charming’ by Zoë Irwin

Distinctive looks that weave in iconic Liberty prints and scarves

Join my book club!

Most Wanted Creative Talent 2018 winner Zoë Irwin, the new UK colour trend expert for Wella Professionals, shares her most loved books for colour inspiration

You name it

Zoë Irwin on creating your own trends

School Daze

Zoë Irwin becomes a student again…

Cross Braiding

The Influence Project from Zoë Irwin

The Perfect Moment

Kerry September channels Patti Smith and Robert Mapplethorpe

Punk Stitching

The Influence Project from Zoë Irwin

London Fashion Week AW18

From ’20s finger waves to ’80s curls, let’s jump in the LFW time machine to see the looks from the AW18 runways