Amanda Hogan in with chance of co-creating a global colour collection
Amanda Hogan of Ross Adams Hair & Beauty has scooped the top prize in the Irish final of the ALFAPARF Milano Professional Next Color GenHAIRation Contest. Accepting her title at Accademia in Dublin, she came a step closer to winning a chance to co-create one of the brand’s 2023 colour collections and having her winning colour creation put into production, as she’s now eligible for the global final.
Entrants had to create a new ALFAPARF Milano Professional hair colour to win. Six candidates were selected to compete at the Irish final. The finalists used their own models to showcase their artistic talent with a wearable and contemporary technical-stylist creation that enhanced their colours.
The judging panel included Vivica Davies, international technical educator, ALFAPARF Milano Professional; Beatrice Moate, ALFAPARF Milano Professional educator manager; Michelle Regazzoli Stone, make-up artist/influencer; and Eileen Ryan, consumer PR consultant. The global final is set to take place in Italy in October 2023.