“Technique is what’s driving the hair colour world right now” – Josh

“Maybe in this industry, technique is what we will end up left with… What we can do with our hands is what sets us apart”

“I’m all in favour of high-maintenance colour! It’s more about expertise and technique now. Plus, innovation in formulation…”

“Being expressive with hair colour is different to EVERYONE going pastel. We need to be ahead of the curve, not the curve ahead of us…”